Six Reasons Brands Should Use Health & Wellness Influencers
Health & Wellness Influencers are highly trusted and credentialed, just one of six key reasons why these influencers should be in your marketing basket.
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CM This Week 8-19-16
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 19, 2016 McDonald’s Puts Activity Trackers in Happy Meals McDonald's Step-It fitness trackers—included in Happy Meals—are its latest effort to boost its health and fitness items. More… SPONSORED BY: Sweeps Win Big in Digital Five…
Coca-Cola’s Olympic Marketing Director on Marketing at the 2016 Games
James Williams, Olympic marketing and assets director at Coca-Cola, talks about the multifaceted marketing of its iconic brand at the 2016 Olympic Games.
New Health & Wellness Influencer Network Brings Greater Reach to Marketers
I had dinner last week with a friend and business associate, Karen Koslow, who with a few other entrepreneurs, has launched an influencer marketing network in a vertical that is not as well developed as the fashion, food and gaming categories are: Health & Wellness. The company, Wellness Amplified, offers a new opportunity for marketers…
Erasing the Line between Content Creation and Engagement
With co-creation and crowdsourcing people build a personal connection to the brand through content creation.
4 Influencer Marketing Musts to Improve ROI
Try these four musts to improve ROI with influencer marketing.
Chief Promo Marketer 8-2-16
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 2, 2016 New Health & Wellness Influencer Network Brings Greater Reach to Marketers A new company, Wellness Amplified, offers a new opportunity for marketers to reach both digital and in-person credentialed health & wellness influencers with hundreds…
Chief Direct Marketer 7/27/16
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 27, 2016 Using Micro-Influencers to Create Word of Mouth Today, word of mouth marketing has become a healthy alternative to celebrity endorsement. Here's 5 tips to connect with these everyday micro-influencers. More… SPONSORED BY: Now Gain Access to Professionals with Purchasing Authority | ACCO Contact Mike…
5 Ideas for Better Sales and Marketing Attribution
To maximize your marketing attribution efforts, concentrate less on the absolute measures a touchpoint contributes to conversion, and more on the areas that impact results most.
Using Micro-Influencers to Create Word of Mouth
Today, word of mouth marketing has become a healthy alternative to celebrity endorsement. Here's 5 tips to connect with these everyday micro-influencers.