How can your business successfully market on Snapchat, an app without conversion tracking or marketing attribution?

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 21, 2016 Boosting Brand Awareness with SnapChat How can your business successfully market on Snapchat, an app without conversion tracking or marketing attribution? The answer lies in developing a marketing strategy utilizing the app’s various features to boost brand association and awareness. More… SPONSORED BY: Fabricated &…

The power of change, building a strong bond with your CEO and why mom was right were some of the key lessons CMOs took away from last month's B2B LeadsCon.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 20, 2016 4 Reasons to Make Personalized Marketing Analytical The trick to personalized marketing is figuring out what message to send and when. For that, you need advanced analytics to predict customer-buying interests and inclinations. The…

Why is (ABM) so hot? More and more companies know that while B2B marketing still has a place for B2C-style branding and awareness, demand gen is vital.

Twitter is expanding its content creator revenue programs with a new service that allows creators who work with brands to monetize their content.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August , 2016 Six Reasons Brands Should Use Health & Wellness Influencers Health & Wellness Influencers are highly trusted and credentialed, just one of six key reasons why these influencers should be in your marketing basket. More…  …

As marketers, it’s important that we understand the lens through which consumers see brands on mobile. As a relatively new channel, not much is known about how our brand reputations impact how consumers interact with us on mobile, and vice versa. A recent survey of consumers sought to understand how mobile affects brands’ reputations. The…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 24, 2016 7 Traits of Outstanding B2B Marketers At B2B LeadsCon in New York this week, Matt Heinz shared the seven traits of outstanding full-funnel B2B marketers. More… SPONSORED BY: Expand Your Reach & Increase Your Revenue with New Pig’s Buyers For more info contact Mike…

Experiential marketing plays a growing role for marketers looking to directly engage with consumers and encourage them to participate in the brand. In fact, more than half of marketers (51%) plan to invest more in experiential content this year.