Rather than view the value of a live experience solely on attendance and press impressions, design your strategy to maximize these five best practices.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 29, 2016 Maximizing Live Experiences To Build Brands Rather than view the value of a live experience solely on attendance and press impressions, design your strategy to maximize these five best practices. More…   SPONSORED BY: Frito-Lay…

A new responsive website has resulted in a 38% lift in mobile conversions and a 45% lift in desktop conversions for Motel 6.

To achieve mobile app adoption and create a loyal customer base for your app, consider implementing these three long-term strategies.

The Adobe Marketing Cloud Device Co-op debuted this week, which could link up to 1.2 million consumer devices worldwide.

A new report from by Forbes Insights and xAd finds that location-based marketing is strategy that must take priority.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 25, 2016 Marina McDonald, CMO at Red Roof Inn on Tech, Apps and New Carpets Marina McDonald, CMO at Red Roof Inn, talks with Skift in a wide-ranging interview about the brand's marketing plans and the…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 23, 2016 Motel 6 Targets Road Warriors With Mobile First Strategy A new responsive website has resulted in a 38% lift in mobile conversions and a 45% lift in desktop conversions for Motel 6. More… SPONSORED BY: Find Your Next Prospect, Lead and Customer Here! OmniChannelBASE…

If managed properly, an affiliate marketing program can account for 5 to 15 percent of your brand’s online revenue

Users are up to their necks in mobile apps, and many are deleted quickly. How can you increase engagement and retention?