Stop waiting for Millennials to arrive at the B2B table. They’re already here. More than one in three American workers are now B2B Millennials and these digital natives don’t respond to marketing the same way as their Gen X and Boomer predecessors.
As customer touchpoints increase and audiences become more demanding, the importance of marketing automation to help manage interactions both before and after the sale continues to grow.
Frito-Lay CMO Ram Krishnan is a data-geek at heart. He talks about the enormous roles data and technology play in marketing.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 22, 2016 Optimizing Marketing Automation: Special Report As customer touchpoints increase and audiences become more demanding, the importance of marketing automation to help manage interactions both before and after the sale continues to grow. Learn how…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 17, 2016 Taking Ownership of the Customer Journey to Improve B2B Sales Many B2B firms struggle with today’s content-heavy sales process. Only 27% of the leads marketers send to sales teams are qualified; 79% don't convert. How…
The state of loyalty marketing indicates there's plenty of work to be done. Here's a run down to reinvent the customer experience.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 17, 2016 12 Painful Ways to Become More Successful This post from Hubspot lays out 12 uncomfortable things to face up to along with detailed explanations and examples of how to overcome them. More… SPONSORED…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 15, 2016 Beta Testing Gen Z Story on Campus Here are three things to keep in mind when marketing to college students, including Gen Z, over the next several years. More… SPONSORED BY: Natural Selection 2016…
Associating with popular musicians can lend a brand instant credibility with its audience. Data can help decide which artist works best with your brand.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 11, 2016 Superman V Batman Fight Goes Viral—With a Catch Warner Bros. and DC Comics have teamed up with Amazon to create a “choose your own adventure game,” where players investigate the deaths of Thomas and…