Even the most well-planned engagement strategies can be undercut by incomplete, inconsistent, fragmented and inaccurate customer data.

Digital is accounting for more than half of B2B marketing spending, but print is still a relevant force for many organizations.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 6, 2016 5 Ways to Adapt to the Evolution of Marketing Automation For marketing automation to be effective, marketers must deliver more personalized experiences at scale, driven by efficiency and data. Here are five ways to adapt. More… SPONSORED BY: Meetings & Travel Contacts from Northstar…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 5, 2016 Using Data to Craft Better Email Campaigns To break through the noise, email marketers need to be “data nerds” and continually test to figure out what is really working, says Kristin Naragon, director of…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 31, 2016 Digital Leads 2016 B2B Marketing Spending Growth Digital is accounting for more than half of B2B marketing spending, but print is still a relevant force for many organizations, according to a new report from Outsell. …

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 28, 2016 Chief Direct Marketer 3/31/16 More… SPONSORED BY: Get Technical with IHS Engineering360 Professionals Contact: Danielle Zaborski 914.368.1090 SPONSORED BY: Tap into the Power of Self-reported B2B Data Get unrivaled access to decision makers across virtually every industry. PentonSmartReach.com   SPONSORED BY: Michelin North American…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 1, 2016 Brit + Co CEO on Why Snapchat is a New Partner Brit Morin, the founder and CEO of Brit + Co, shares the company’s strategy on how to create content for Snapchat. More…  …

More CEO spots are being filled by CMOs than ever, a trend anticipated to grow in the years to come. Learn how to make the jump.

Patrick Cassidy, global digital brand marketing director for New Balance, talks about its work to challenge mega competitors Nike, Adidas and Under Armour.

Marina McDonald, CMO at Red Roof Inn, talks with Skift in a wide-ranging interview about the brands marketing plans and the “scrappy” year ahead.