global Archives - Chief Marketer

How to Make GDPR Work for Marketing Teams

The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Here’s what marketers need to know to weather the changes.

Agencies

Tito’s, iRobot and Extreme on Taking Websites Global

Brands looking to take their digital strategies global need to consider all the aspects of localization for their sites.

Agencies

U.K. B2B Agencies May Feel the Burn of Brexit

U.S. marketers are no doubt wondering what the current political climate will mean to their business, but across the pond agencies are bracing in anticipation of Brexit.

Global Mobile Advertising Market: $5.3 Billion in 2011

According to the IAB Mobile Marketing Center of Excellence in the U.S., IAB Europe and IHS Screen Digest, the global advertising market was valued at $5.3 billion in 2011. Asia-Pacific led the way with nearly 36 percent of this spending.