5 Insights for Marketing to Baby Boomers
When marketing to baby boomers, it’s important to understand who they are, where they come from, and where they hope to be in the future.
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Chief Business Marketer 9-28-17
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 28, 2017 Q&A: Aberdeen’s Gary Skidmore on Engaging B2B Prospects Aberdeen CEO Gary Skidmore shared some thoughts about the challenges of finding the right prospects, why everyone has too much data and the best ways to engage your target audience. More… SPONSORED BY:…
CM This Week 9-29-17
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 29, 2017 Gatorade Settles with California Over Dissing Water in Mobile Game Gatorade agreed to pay $300,000 to settle a complaint that it made misleading statements about water in a videogame it developed for teens and young adults. More… SPONSORED BY:…
Webinars Engage Prospects for Iron Mountain and Recall
Webinars helped record management firm Recall educate customers and prospects, increasing brand positioning in a competitive space.
Q&A: Aberdeen’s Gary Skidmore on Engaging B2B Prospects
Aberdeen CEO Gary Skidmore shared some thoughts about the challenges of finding the right prospects, why everyone has too much data and the best ways to engage your target audience.
Content Creation Tops List of Needed Marketing Skills
Content creation and amplification factor high in the top 20 job skills marketers are looking for, according to Upwork.
Game On! Marriott Updates its NFL Partnership with Virtual Reality Dome
Courtyard by Marriott's popular Super Bowl Sleepover Contest is back with a fully customized 4D experience debuting Sept. 28 in NYC.
Trifacta Creates a Tiered ABM Focus
Trifacta is finding success with ABM by approaching top tier targets with customized marketing programs.
Q&A: Steve Kozek on GE Capital’s Financial Marketing Challenges
At LeadsCon’s B2B Connect to Convert last month, Steve Kozek of GE Capital shared ideas about how his organization optimizes B2B data and content.
Chief Marketer Tech Talk 9-26-17
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership September 26, 2017 Lenovo CMO Roman Outlines Marketing Challenges Learn how tech brand Lenovo is humanizing its brand with personalization and co-ventures like the "Jedi Challenges" augmented reality game. More… SPONSORED BY: Enter Today! The CM200 Finally, an agency ranking that goes outside…