The relatively low cost and high engagement rates make social media attractive channels to amplify and activate sponsorships.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership October 10, 2017 Four Common Martech Mistakes—and How to Avoid Them The process of buying martech can be complicated. The promises of many vendors sound too good to be true, but the pull of additional revenue is so strong companies often jump in…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership October 6, 2017 How Truly Just Brands Give Back During Disasters Consumers want brands to live a cause. Here are a few great examples of brands that went above and beyond in recent disaster relief efforts. More…   SPONSORED BY: Superbook Marketing Resource…

At a time when retailers are closing stores and laying off employees, brands like Kate Spade New York look to tech to create one-of-a-kind experiences.

Toys r Us recently filed bankruptcy amid crushing competition and is fighting to keep customers coming to its stores with a pitch for "free play."

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 5, 2017 Nerf Guns and ABM Help Cybereason Hit Targets A combination of creative direct mail, ABM and Nerf guns are helping cyber security firm Cybereason reach prospective customers. More… SPONSORED BY: Connect with millions of B2B decision makers globally Get unparalleled reach…

Nearly 65 percent of B2B marketers feel their content marketing programs are more successful than a year ago, according to a new survey.

Johnny Cupcakes founder Johnny Earle shares the story of his brand's tasty experiential marketing strategy.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 3, 2017 Fake Influencers are Grabbing Headlines: How to Hire Trustworthy Influencers This in-depth article teaches us why influencer marketing works and how to vet influencers to ensure legitimacy. More…   SPONSORED BY: What You Need NOW to Boost Your Marketing Mojo The…

This in-depth article teaches us why influencer marketing works and how to vet influencers to ensure legitimacy.