Search Results for: content marketing

The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.

Eighty-five percent of marketers report a higher ROI with ABM over other
marketing initiatives. When driven by strong data, the rewards can be huge.

A new generation of CMOs pressured to drive growth and disruptions through
marketing will be the spark that ignites agencies to reorganize or retreat.

The university wanted to create one visual identity, and make sure no matter where in
the system an email originated, it had a consistent look and feel.

How does a brand reap the benefits of AI and marketing automation, and
become more “human” at the same time? The answer lies in organizational empathy.

Companies like GasBuddy that observe email marketing best practices often
don’t think blacklisting should be on their worry list. Think again.

Personalized email is helping the Bernie Sanders campaign create a spirit of community
to engage subscribers—and donors—for the presidential candidate.

Nearly 80 percent of all Twitter chatter related to vaping and tobacco
products is generated by bots, according to a new report.

Sports sponsorship packages are pan-digital, intending to display logos or
“@” mentions across many assets. In social media, the metrics can get fuzzy.

More than one in three Instagrammers say interest in a product increases after
seeing it via Stories. Optimizing for conversion events is crucial.