Facebook is allowing a small number of advertisers to use Facebook’s infrastructure to place ads on other mobile apps. Facebook is not offering up many details but is trying new ways to get ads in front of mobile users as it nears the maximum number of ads it would show in News Feeds.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.