Data & Analytics
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Research
Study: Enterprise B2B Marketers Focusing More on Financial Metrics and Efficiency
Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead volume, according to a study from B2B marketing specialist 2X and management consultancy Avasant.
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Data & Analytics
McKinsey Growth Survey Spotlights CMO-CEO Disconnect on Metrics Tied to Business Outcomes
We sat down with McKinsey & Co. partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how successful companies are handling customer growth and the biggest lessons for CMOs moving forward.
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Branding/Marketing
Survey: Marketers Addressing Tariff Flux with Value Messaging, Pricing Transparency
In response to the continuing changes and uncertainty regarding tariffs, marketers are amending their strategies and tactics, focusing more on highlighting value and cutting spend on non-digital channels.
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AI
Twilio Survey: Consumers Want AI to Deliver Service with a Human Touch
More than half (55%) of consumers are tired of hearing about AI, according to Twilio’s 2025 State of Customer Engagement Report. And while they do want the technology to improve their brand experiences, what they want is more high touch than high tech.
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AI
Survey: CMOs Are Using AI for Predictive Analytics, Video and Overall Growth
Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will improve their outcomes, up from 71% two years ago. And use cases are becoming more sophisticated.
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Social
Emplifi Survey: Social Shoppers Seek Authenticity, Value, Appealing Visuals
Marketers looking to drive more social commerce revenue should lean into discounts for social offers, craft visually appealing posts that resonate with their audience and sprinkle a little humor into the mix.
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Data & Analytics
Boathouse CEO Survey: CMO Financial Acumen Improving, But Only 51% Involved in Shaping Growth Strategy
Key insights from Boathouse’s Annual CEO Study on Marketing and the CMO, which surveyed 150 CEOs to assess their perceptions of CMO performance and marketing departments within their organizations.
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Marketers
34% of Fortune 500 Firms Lack a CMO – But It’s Not Necessarily a Bad Thing
The average tenure of CMOs at Fortune 500 companies was less than that of most other common C-suite roles, and 34% of those corporations didn’t even have an enterprise marketing leader, according to a Spencer Stuart report. But that’s not necessarily a bad thing.
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Technology
Measuring What Matters: 5 Steps for Smarter Marketing Investment
Five ways to better understand your marketing performance.
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The Marketers First-Party Data Checklist
This meticulously crafted checklist equips you with the essential framework to harness the power of first-party data effectively. Download now and transform your marketing strategy with our comprehensive first-party data checklist.
