How to Create a CRM Strategy Roadmap
Considerations for building a CRM strategy, plus tips for reframing your engagement methods to improve results.
B2B-MARKETING | DATA-ANALYTICS
Customer Health a Top B2B Priority For Next Year: Forrester’s 2023 Marketing and Sales Predictions
Forrester's predictions for the marketing industry as businesses prepare for potential economic uncertainties in the coming year.
How Land O’Lakes Tapped First-Party Data Sets to Power a Personalization Program
How the brand is converting customers with smarter data management.
Key Takeaways From NetLine’s 2022 State of B2B Content Consumption and Demand Report
The report’s key takeaways, trends and insights into the current state of B2B content marketing and consumption.
Brands on Fire: BlackBerry CMO on Pivot From Mobile Phones to B2B Cybersecurity
We spoke with BlackBerry CMO Mark Wilson about the company’s pivot from mobile phone production to cybersecurity.
Marketers on Fire: PepsiCo Foodservice CMO Scott Finlow
We spoke with PepsiCo Foodservice CMO Scott Finlow about the company’s marketing priorities for 2022, new digital-first technologies and the role that sustainability and purpose play in the brand’s marketing strategies.
Chief Marketer’s Most-Read Articles of 2021
Our top editorial programs and interviews with high-level marketers made the list.
The Road to the C-Suite: Top Marketers Dish on What Makes a Modern CMO
The essential qualities and skills that aspiring CMOs should master along the road to the C-suite.
Six Ways Marketers Can Approach CPRA Compliance
Six ways to prepare for the impact that CPRA will potentially have upon your business.
Salesforce State of Marketing Report: New KPIs, Data Sources and Digital Engagement Tactics
Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.
