B2B-MARKETING | DATA-ANALYTICS

Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.

Now that the country has a new president with a decidedly different agenda, here are ways in which the marketing landscape may be affected.

Marketers' privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.

Nielsen announced that it’s developing an identity resolution solution to debut in 2021.

The findings of a new report from NewStore names companies that are leading in their omnichannel efforts.

Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.

The CPRA institutes new privacy rights and further defines what constitutes “sensitive personal information,” a phrase referenced in the CCPA.

The aspects of marketing that CMOs from Cigna, First Entertainment Credit Union and Papa Murphy’s believe marketers should be focusing on today.

SAP has entered the ring with its own CDP offering that will be available globally next month.

We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.