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CM Weekly 11.22.21

CM Weekly November 22, 2021 How do you market a product to consumers that they can’t walk into a store and buy? It’s a unique challenge that technology manufacturers like Qualcomm face. “It's not a product that you can buy off the shelf. It's a product that powers some of the most amazing devices on…

CM Weekly 11.21.21

CM Weekly November 21, 2021 How do you market a product to consumers that they can’t walk into a store and buy? It’s a unique challenge that technology manufacturers like Qualcomm face. “It's not a product that you can buy off the shelf. It's a product that powers some of the most amazing devices on…

CM Weekly 11.15.21

CM Weekly November 15, 2021 Taking a B2B brand mainstream is a tricky business. In the case of Coupa, a leading technology platform in the business spend management category, that journey entails leveraging live TV, specifically sports, to not only increase brand recognition but also enhance category awareness. We chat with Coupa CMO Chandar Pattabhiram…

CM Weekly 11.14.21

CM Weekly November 14, 2021 Taking a B2B brand mainstream is a tricky business. In the case of Coupa, a leading technology platform in the business spend management category, that journey entails leveraging live TV, specifically sports, to not only increase brand recognition but also enhance category awareness. We chat with Coupa CMO Chandar Pattabhiram…

CM Weekly 11.7.21

CM Weekly November 7, 2021 In the early days of the pandemic, small businesses were seriously struggling to stay afloat, inspiring many brands to offer free products, tools and services as a way to lend a helping held during trying times while simultaneously increasing brand loyalty. But for American Express, the goal quickly became to…

CM Weekly 11.8.21

CM Weekly November 7, 2021 In the early days of the pandemic, small businesses were seriously struggling to stay afloat, inspiring many brands to offer free products, tool and services as a way to lend a helping held during trying times while simultaneously increasing brand loyalty. But for American Express, the goal quickly became to…

CM Weekly 11.1.21

CM Weekly November 1, 2021 It’s not every day that you can take home an artwork valued at $30,000 simply because you enjoyed it more than everyone else did. But thanks to an unusual art experience designed by Bombay Sapphire earlier this month, the only currency accepted at this particular auction was a bidder’s emotional…