Articles by Kaylee Hultgren

Nielsen announced that it’s developing an identity resolution solution to debut in 2021.

Discovery is planning to launch a streaming platform in order to improve advertising measurement and attribution.

When it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch.

The findings of a new report from NewStore names companies that are leading in their omnichannel efforts.

Walmart brought attendees together for a virtual holiday meeting in which attendees curated their own experiences.

Podcast consumption is on the rise during the pandemic, and Spotify is looking to capitalize on the shift.

Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.

B2B marketers might consider targeting prospects where consumers are spending more of their time: over-the-top and connected TV.

With industry shows and events still on hold for the most part, B2B brands like Nutanix have turned to virtual experiences to engage with prospects.

The CPRA institutes new privacy rights and further defines what constitutes “sensitive personal information,” a phrase referenced in the CCPA.