LG’s March Madness ‘Game 4 Good’ Series Elevates Athletes’ Conversations on Mental Health
Our conversation with LG about its Game 4 Good series, the broader “Love the Game” platform and how the brand is tapping new channels to spread the word.
Articles by Kaylee Hultgren
Five Ways to Level-Up Marketing for Subscription-Based Businesses
Five takeaways for businesses that rely on subscriptions as a key source of revenue.
How Aflac’s March Madness Campaign Leveraged In-House Creative and Channel Diversification
The insurance brand now uses its internal content studio to supplement creative and produce campaigns more efficiently.
How Tetley Created a Zen-Like Pop-Up to Launch its ‘Live Tea’ Product Line
How Tetley Tea created a moment of Zen amid chaos.
Five Martech Trends to Watch in 2023
Five trends in the martech space that marketers should keep up with this year.
Brands on Fire: White Claw Marketing VP on Connecting to Consumers at SXSW
We caught up with White Claw at SXSW to discuss the strategy behind the brand's Shore Club experiential platform.
How Retail Marketers Can Use ChatGPT’s Generative AI
How ChatGPT is being applied to product marketing and ecommerce.
Four Tips for Optimizing Marketing Spend Amid Budget Cuts
If facing pressure from CEOs to prove ROI, CMOs can take there steps to optimize their marketing spend.
Marketers on Fire: Mark Kirkham, SVP and CMO of PepsiCo International Beverages
We spoke with Kirkham about recent campaigns for Gatorade and 7UP, the challenges facing global marketers today and restaging an iconic brand.
2023 Market Like a Mother Honorees Revealed
The editors of Chief Marketer present to you the industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.
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