Kaylee Hultgren, Author at Chief Marketer

McKinsey Growth Survey Spotlights CMO-CEO Disconnect on Metrics Tied to Business Outcomes

We sat down with McKinsey & Co. partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how successful companies are handling customer growth and the biggest lessons for CMOs moving forward.

Brands on Fire

Brands on Fire: Lowe’s CMO Talks Creator Network, New Marketplace Strategy and Revitalizing Communities

We spoke with Lowe’s CMO Jennifer Wilson about the company’s give-back initiatives, new creator network, its marketplace launch and critical career moves for an aspiring CMO.

Conversations

Meta’s Head of Experiential and Creative, Global Experiences, Shares Cannes Lions Strategy

Chief Marketer checked in with Damien Baines, Head of Experiential + Creative, Global Experiences at Meta, to learn about the strategy behind Meta Beach at this year’s Cannes Lions International Festival of Creativity.

Digital

DoorDash CMO Kofi Amoo-Gottfried on the Platform’s New Ad Tools, Value-Driven Campaigns and Humanizing the Brand

At a media event announcing the launch of new ad tools, DoorDash chief marketer Kofi Amoo-Gottfried shared his thoughts on where the advertising industry is headed.

Conversations

Brooks Running CMO on Launching the Brand’s First Lifestyle Shoe Line

As one of the top running brands in the U.S. since the 1970s, Brooks knows its way around a performance running shoe. Some 50 years later, the brand saw an opportunity to enter the lifestyle space and embark on the next phase of its evolution.

Brands on Fire

Brands on Fire: Coors Light Marketing VP on Audio Storytelling, Banquet’s Gen Z Following and AI Experimentation

Marcelo Pascoa, VP of Marketing at Molson-Coors, discusses Coors Light’s new audio-based cold plunge ad, reinventing Coors brands for younger folks and his approach to AI-based storytelling.

Marketers on Fire

Marketers on Fire: Visa CMO on Agentic AI, Culture and Commerce

Chief Marketer sat down with Visa CMO Frank Cooper III to discuss the brand’s vision of AI-driven commerce, culture-creating sponsorships, the creator economy and more.

Conversations

Discover’s SVP of Card Acquisition Marketing on Generative Search, Data Privacy and Advertising

A conversation with Matt Lattman, SVP of Card Acquisition Marketing at Discover, about the brand’s approach to generative search, marketing in a regulated industry, channels that work well for the brand and the evolution of data privacy in advertising.

Data & Analytics

Boathouse CEO Survey: CMO Financial Acumen Improving, But Only 51% Involved in Shaping Growth Strategy

Key insights from Boathouse’s Annual CEO Study on Marketing and the CMO, which surveyed 150 CEOs to assess their perceptions of CMO performance and marketing departments within their organizations.

Brands on Fire

Brands on Fire: Dogfish Head Founder Talks Grateful Dead Beer Collab, Music Partnerships and Beverage Trends

Dogfish Head Brewery founder Sam Calagione dishes on the Grateful Dead Juicy Pale Ale collab, beverage trends and marketing inspiration.