In the world of experiential marketing, COVID-compliant events are surfacing with new, fresh formats and settings. Case in point: Freeform’s outdoor screening on April 15 for the premiere of the series “Cruel Summer,” which traded a ballroom for balconies, featured pre-stocked hotel rooms with swag and ‘90s-themed décor and included a related roller rink event…
It’s been the talk of the digital advertising industry for some time now: the fate of digital measurement as third-party cookies dissipate. The methods digital marketers use to gauge the success of their campaigns will shift dramatically. That translates to a new framework—and new KPIs—with which to measure campaign effectiveness. Here’s how marketers can prepare…
Thanks to increasing COVID-19 vaccination rates, Americans are becoming willing and able to travel—and travel brands are ramping up their marketing efforts. Below are just a few of the early campaigns in what promises to be a spring and summer cornucopia of travel-related marketing. United Airlines and Chase Card Services decided to capitalize on pent-up…
For B2B marketers, it’s no longer enough to define and protect the brand, help generate leads, and support sales. Going forward, B2B marketing leaders also need to be leaders within their organizations. Rather than supporting other functions and stakeholders, marketing needs to “become the architect of organizational success,” according to the forthcoming “The Future of…
Insights and proven tactics relating to social platforms such as TikTok, Pinterest and Clubhouse.
To help consumers reduce their fashion footprint, LG Electronics activated a seven-city mobile tour designed to encourage consumers to donate unwanted clothing.
Apple’s iOS 14.5 update is here. Learn how marketers who continue to leverage Facebook ads can accommodate for this policy change.
Suzanne Fanning’s impressive tenure as Wisconsin Cheese CMO is the subject of our latest Marketers on Fire feature.
How Facebook created an engaging annual internal event, the GMS Summit, with a festival-style format and more.
Read how fashion brand Rothy’s tapped Shopify’s partnership with Pinterest to sell its products and scale its digital advertising.
