Liquid I.V.’s First National Brand Campaign Taps Legacy Media Channels and Media Mix Modeling
Unilever brand Liquid I.V. has launched its first-ever national branding campaign across TV, OTT and out-of-home media channels.
Articles by Kaylee Hultgren
Meta’s Beach Experience at Cannes Lions 2022 Touts Creator Power, Short-form Video and the Metaverse
After a three-year hiatus, big tech brands once again erected sprawling beach activations at the 2022 Cannes Lions International Festival. One such standout was Meta.
Reddit’s ‘Explorers Club’ Experience at Cannes Paid Homage to Memes, Redditors and Cultural Movements
Reddit’s activation at the 2022 Cannes Lions International Festival of Creativity was as playful and irreverent as it was informative.
Metaverse Marketing: Five Issues for Brands to Consider
Several issues marketers should keep in mind while testing out the metaverse.
Google Postpones Third-Party Cookie Phase-Out to Late 2024
In the land of third-party cookie deprecation, marketers have been handed a reprieve.
Six Brand Experiences From San Diego Comic-Con
A photo tour of six can’t-miss activations from San Diego Comic-Con following its three-year hiatus.
Rumble Boxing CMO on Marketing a Boutique Fitness Brand
We spoke with Rumble Boxing CMO Rachelle Dejean about the brand’s growth strategy, marketing a boutique fitness brand, her diversity strategy, and more.
Five Ways a Martech Platform Can Manage Customer Data and Personalize Experiences
Five ways a martech platform investment can facilitate your brand’s digital transformation.
Checklist: 13 Elements to Build an Effective Media Monetization Strategy
An audience and monetization checklist comprised of 13 elements to consider in a post-cookie environment.
Four Chief Marketers Dish on Challenges and Opportunities Within Their Businesses
CMOs from Qualcomm, Boardroom, Cheribundi and the Drone Racing League chat about marketing solutions to their brands' greatest challenges.
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