Articles by Kaylee Hultgren

Findings, consumer expectations and concerns about the holiday shopping season.

SurvivorNet created custom content journeys for consumers using first-party data surrouning a sensitive topic.

Take a photo tour of what was new and different this year at New York’s homegrown festival.

We spoke with Old Spice about its latest campaign, how the brand is approaching experiences and its most recent cause marketing initiatives.

Following are a few post-event highlights from the show, from executives at companies like YouTube, Cisco, Walmart and others.

We spoke with Canon USA’s lead marketer on the project about how the brand tapped the creator community to spread awareness of coral reef conservation efforts.

CMO of game developer Scopely says performance marketing is about more than mathematics.

Five ways to build and support a collection of brand ambassadors.

Three ways brands can tackle privacy-first marketing and win out in the end.

Before investing in a podcast, brands can determine its potential value by asking these specific questions.