Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.
Three ways brands can capitalize on--and prepare for--an increase in social media traffic during the holidays.
Three key insights for marketing leaders who are seeking approval of technology investments.
Coca-Cola’s FIFA World Cup experiential campaign had a singular focus: bring people together through simple moments of connection—globally.
We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.
Join us on Wednesday, Nov. 16, to learn how to overhaul your customer acquisition, retention and loyalty strategy for 2023 and beyond.
The editorial team at Chief Marketer team has announced the 2022 PRO Awards winners, revealed on Zoom Nov. 15. Congratulations to all!
Forrester's predictions for the marketing industry as businesses prepare for potential economic uncertainties in the coming year.
How the CPG brand views fragmentation as both a challenge and an opportunity.
Five questions to consider when investing in paid search.
