HOME | -> | Consumer Marketing | -> | Data & Analytics | -> | The Weather Company on Reducing In-App Advertising and Prioritizing Subscription Model With AI |
More

Three Ways Marketing and PR Pros Can Collaborate on AI-Driven Communication

Marketers on Fire: UScellular CMO and SVP Eric Jagher

BEHR Paint Company and The Home Depot Marketing Chiefs Talk Color of the Year Campaign

Key Considerations For Data Privacy Compliance Amid New U.S. Laws

Webinar: How Successful Brands Deliver Personalized Experiences

Creating an Ecommerce Marketing Strategy in Seven Steps

How Car Sharing Company Turo Uses Personalization Tools for its App Experience

Brands on Fire: How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalization

CMO Council Report: 66% of Marketers Moderately Confident or Worse in Achieving Goals Amid Economic Headwinds

INFOGRAPHIC: 51% of Pulse Survey Respondents Use Generative AI for Marketing

Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape

INFOGRAPHIC: 27% of Marketing Departments Were Affected by Recent Layoffs

Marketers on Fire: State Farm CMO Kristyn Cook

How Businesses Can Update the Public on the Progress of Their DEI Programs

The C-Suite Speaks: Cotopaxi, Esprit, TD Bank and Homedics Offer Career Advancement Tips

CMO Corner: A Chat With American Lung Association CMO Julia Fitzgerald

The Digital Twin of the Customer (DToC) Approach to Data Collection

How to Create a CRM Strategy Roadmap

How Budweiser’s World Cup Campaign Supports First-Party Data Collection

General Motors Partners With NBCU, Advances First-Party Data Strategy

Twilio Survey: Top Consumer Pain Points When Dealing With Customer Support

How Tide’s Laundromat Franchising Business Gives It a Competitive Data Edge

Google Postpones Third-Party Cookie Phase-Out to Late 2024

Using Product Data to Enhance Omnichannel Growth for CPG Brands
Click here to view the 2023 winners!