Topic | advertising

Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.

How the beverage brand is adjusting to shifting consumer behaviors, leveraging programmatic and tapping into cultural moments to remain relevant.

How eccomerce marketers can measure return on ad spend and avoid common pitfalls.

We spoke with Old Spice about its latest campaign, how the brand is approaching experiences and its most recent cause marketing initiatives.

We spoke with Popeyes CMO Bruno Cardinali about the brand's new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.

Healthcare and pharma brands are embracing connected TV advertising by capitalizing on its flexibility.

Grey Goose embraces nature themes in its newest ad campaign--and leans into digital marketing and experiences moving forward.

Forget mass versus class. With its new marketing campaign, chocolate company Godiva is touting both.

AHA, Coca-Cola's first brand in a decade, recently rolled out its first 360-degree marketing campaign.

How Barefoot Wine & Bubbly highlights the brand's sense of fun and its support of diversity in a new campaign.