Topic | advertising

Klarna's CMO discusses retail media, consumer trends, retention strategies, and more.

We spoke with Cottrill about how the game of golf is changing; Topgolf's new brand campaign and zany animated spot; the company’s plans for growth; his approach to influencer marketing; and more.

Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.

How the beverage brand is adjusting to shifting consumer behaviors, leveraging programmatic and tapping into cultural moments to remain relevant.

How eccomerce marketers can measure return on ad spend and avoid common pitfalls.

We spoke with Old Spice about its latest campaign, how the brand is approaching experiences and its most recent cause marketing initiatives.

We spoke with Popeyes CMO Bruno Cardinali about the brand's new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.

Healthcare and pharma brands are embracing connected TV advertising by capitalizing on its flexibility.

Grey Goose embraces nature themes in its newest ad campaign--and leans into digital marketing and experiences moving forward.

Forget mass versus class. With its new marketing campaign, chocolate company Godiva is touting both.