CONSUMER-MARKETING | RETENTION

A look back at our recent conversations with CMOs making waves in the industry.

The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.

How data, customer insights and a collaborative approach led to the success of Discover's latest brand platform.

A solid content-based marketing strategy is emerging as a more viable option for locating and converting high-intent shoppers in a post-cookie world.

Seven steps to creating realistic campaign objectives for ecommerce marketing.

As the industry prepares to meet potential economic headwinds, not all marketers are confident about achieving their goals.

If you're new to data clean rooms, here are some insights to consider before getting started.

Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she's keeping her eye on, and more.

Considerations for building a CRM strategy, plus tips for reframing your engagement methods to improve results.

How General Motors is making progress with its first-party data strategy.