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Ally Financial Teams Up With Fortnite to Highlight Women’s Golf Sponsorship
Ally's collab with Fortnite produced a new golf experience that transported players to its virtual Ally Arena.
Ally's collab with Fortnite produced a new golf experience that transported players to its virtual Ally Arena.
We spoke with ADT's DeLu Jackson about the company’s transformation, challenges and innovations.
The B2B sales funnel must not only adapt to the new digital age, but to a new buyer with new ‘pull’ triggers. Here are four steps to help optimize the B2B sales funnel.
A look at contextual targeting as a solution in the wake of third-party cookie dissipation.
The 2024 American Advertising Federation Hall of Fame inductee shared her thoughts with us on mentorship, the status of Black representation in the marketing industry, the importance of influencer marketing and more.
For marketers to be a strategic revenue partner, implementing a modern GTM strategy requires a few absolutes. Here are five principles to prioritize.
We spoke to the USL CMO, Greg Lalas, who is determined to grow the league’s properties through taking a grassroots, community-first approach to storytelling.
How to avoid the common pitfalls of poor content, and crucially, AI’s potential to amplify it.
TikTok can be a cost-effective, easy-to-use marketing platform available to all. Here's how small business owners can benefit from its features.
By integrating best practices such as choosing the right platforms, posting content of value and integrating keywords and hashtags, brands can foster lasting connections with their audiences.