
How Budweiser’s World Cup Campaign Supports First-Party Data Collection
Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.
Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.
How Tide is getting creative with marketing tactics within a category many consider to be unsexy.
How marketers can prepare for future statutes without starting the compliance process from scratch.
How the brand is converting customers with smarter data management.
The strategy behind the brand’s recent decision to reduce its ad footprint by 42 percent, plus how the company is using AI to improve its subscription offering.
A look at what data clean rooms accomplish, specific use cases and how companies can get started with implementation.
How zero-party data differs from first-party data and the benefits of using it within a privacy-focused marketplace.
Six ways to prepare for the impact that CPRA will potentially have upon your business.
CDPs help marketers manage data compliance in the face of consumer privacy laws, but they have other use cases as well.
Six steps to ensuring that companies can manage--and thrive--as the industry switches from third-party cookies to first-party data.
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