Social
-
Mobile
Targeting Insomniacs, Sleep App ‘Rest’ Hijacks TikTok Shop Broadcasts in the Early Hours
Sleep app Rest is reaching out to potential users when they’re most in need of the app: in the wee hours as they scroll social media while battling insomnia. And they’re leveraging creators to do it.
-
Social
Consumers Are Divided Over this Dr Pepper-Inspired Sausage – And that’s the Point
In March, sausage company Johnsonville launched a new product: a Dr Pepper-inspired sausage, available in both fresh and smoked, pre-cooked varieties. Here’s how they got the soft drink brand on board.
-
Shopper/Retail
Nikon’s Experiential Pop-Up at SXSW Targets Experienced Photographers and Creators
Camera brand Nikon hosts free camera workshops during the South by Southwest festival to spur shoppers to try cameras and post pictures.
-
Shopper/Retail
How Boll & Branch Spotted Scammers Attempting Generative AI Fraud
CEO and Founder Scott Tannen shares how the Boll & Branch customer service team discovered an AI generated photo of damaged sheets in an attempt to get a free product.
-
Campaigns
Great Clips Taps into Quarterback Kirk Cousins’ Love for Value Haircuts in New Campaign
Great Clips’ recent promotion featuring Kirk Cousins and Jesse Palmer drove an 11.6% increase in sales. The salon’s new VP of marketing shares the highlights and strategy behind the campaign.
-
Shopper/Retail
Date Brand Joolies Ignites Growth in ‘Sleepy’ Category With Vibrant Packaging, Micro-Influencers
Joolies’ top marketer shares how the brand shook up a quiet category and now boasts 46% year-over-year sales growth.
-
Brands on Fire
Brands on Fire: L’Oréal’s Chief Creative on Tapping Kevin Durant as CeraVe’s ‘New Face of Legs’
We spoke with L’Oréal’s Chief Creative Officer Adam Kornblum about CeraVe’s viral skincare campaign featuring NBA superstar Kevin Durant — and his legs.
-
Social
Why 2016 Is Everywhere Again and What Marketers Should (and Shouldn’t) Do About It
The 2016 trend on social media reveals how people are searching for connection right now — and how nostalgia can resonate when brands tap into it.
-
Shopper/Retail
CMO at Beyond Yoga Taps into ‘In Real Life’ Marketing
Beyond Yoga, a Levi’s-acquired fitness apparel brand, now operates 14 stores with plans to expand in 2026. CMO Katie Babineau shares the retailer’s hyperlocal approach to marketing a store opening and other initiatives.
-
Marketers
Under the Hood of Honda’s Olympics Marketing Strategy
We spoke to Ed Beadle, VP of Digital Services & Marketing at American Honda Motor Co., for a look under the hood of its new Olympics campaign, influencer marketing efforts and overall sports strategy.
