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Ally Financial Teams Up With Fortnite to Highlight Women’s Golf Sponsorship
Ally's collab with Fortnite produced a new golf experience that transported players to its virtual Ally Arena.
Ally's collab with Fortnite produced a new golf experience that transported players to its virtual Ally Arena.
We spoke with Instagram’s experiential marketing lead about the inspiration behind the activation, the film’s themes, the business strategy and more.
We spoke to the USL CMO, Greg Lalas, who is determined to grow the league’s properties through taking a grassroots, community-first approach to storytelling.
Pinterest's insights on building successful festival sponsorship programs that resonate with Coachella attendees.
A conversation with Brittany Shaw, Liquid I.V.’s Senior Brand Director, about the strategy and tactics behind the company’s first brand refresh.
Read how the WWE and Cricket Wireless chair phone invention came together, according to Cindy Rozier, AVP, Marketing - Brand - Advertising, National Sponsorships, at Cricket Wireless.
Here's part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.
We spoke with ~Pourri CMO Shawn Patel about its SXSW success, the brand’s marketing journey, his strategy for growth, and building a digital community.
A roundup of hot takes and trends within the experiential marketing industry, from ibotta’s cash showers to Fabletics’ Fab Daddy mascot.
Veteran marketer Marisa Thalberg discusses the SeaWorld campaign’s strategic marketing goals and target geographies; lessons learned from previous gigs; and her experience marketing during pandemic lockdowns.