Three Pandemic-Born Customer Experience Trends That Are Here to Stay
Three trends—contactless shopping, subscription business models and SMS messaging—warrant marketing spend in 2021.
Topic | Customer Experience
Three Ways Technology Can Boost Customer Experience for D2C Marketing
Three ways brands can implement technology to help streamline and control the customer experience.
Adobe Summit: Six Digital Marketing Trends Impacting Business in 2020
Marketing trends influencing business in 2020 according to executives at Persado and Adobe.
Our Top Five B2B Marketing Stories of 2020
These B2B marketing stories were the most read so far this year.
Four Ways to Reach and Retain B2B Buyers
Tenets for B2B sellers to consider for more effective B2B buyer support.
Oracle CX CMO Talks Customer Experience Trends for Marketers in 2020
Oracle's Des Cahill discusses the evolution of CX, trends for 2020 and data-driven leadership.
Four Brands Getting Customer Experience Right
Brands who get the customer experience equation right reap greater loyalty and increased revenues. Those that fail risk customer defection.
Q&A: Michael Brenner on Empathy and Marketing
Why do "Mean People Suck"? Michael Brenner gives us the scoop about his new book.
Transforming Customer Experience with Data: 5 Tips
Brands like Disney, Amazon and Netflix deliver amazing CX in our personal lives, but why haven’t more brands achieved these heady heights?
John Hancock Puts the Focus on Customers in B2B and B2C
Rahim Rajpar shares how John Hancock is targeting B2B and B2C audiences, and the changing role of marketing leaders in creating customer experiences.
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