Topic | Marketing Technology

Three key insights for marketing leaders who are seeking approval of technology investments.

The survey’s key findings, plus recommendations from Gartner on how to maximize the value of your martech investments.

Five ways a martech platform investment can facilitate your brand’s digital transformation.

We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.

The essential requirements for a CDP that are unique to B2B organizations.

Technology predictions for 2022—from integrated data sets to virtual event platforms to marketing in the metaverse.

Here are four ways that brands investing in ecommerce can leverage new automation technologies to drive conversions.

CDPs help marketers manage data compliance in the face of consumer privacy laws, but they have other use cases as well.

Examples of brands leveraging QR codes with success.

The need for speed, the waning of third-party cookies and budget restrictions are behind what experts contend are among the martech trends to watch in 2021.