Topic | AI

How marketing and PR can work together on integrated, AI-driven strategies.

Salesforce unveiled a series of new features that incorporate generative AI technology into its marketing and commerce clouds.

The results of Event Marketer's latest Pulse survey, on AI in events.

While some experts are calling for a temporary halt in AI development, others are taking a more moderate point of view and advocating for more practical applications within the marketing industry.

Levi’s AI chief Katia Walsh discusses applying AI to marketing processes, transforming the 170-year-old company into a digitally-advanced brand, combatting bias in algorithms, and more.

The strategy behind the brand’s recent decision to reduce its ad footprint by 42 percent, plus how the company is using AI to improve its subscription offering.

Olay is holding its own AI functions accountable in a new initiative to combat hidden bias in beauty algorithms.

To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.

Automation and AI technology can enhance email marketing campaigns through personalized messaging, market segmentation and retargeting.

Five predictions for ecommerce personalization in 2021.