Topic | social media

To avoid controversy associated with negative brand perception, brands can take a proactive approach and consider the following.

How brands can develop benchmarks for metrics on Facebook as the cost of CPMs continue to rise.

Before establishing a presence on a new social media platform, brands should consider the organization's business goals, bandwidth and audience.

After facing negative backlash for its provocative digital promotion, Kraft Macaroni and Cheese removes its attempt at lightening the mood.

We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.

How social media monitoring can be used to drive business decisions for brands.

What some agency folks have to say about the potential sale of TikTok and what that means for marketers.

Following are examples of how Mars' candy brands are communicating with consumers during the pandemic.

Useful insights for social media marketers from a July Hootsuite and We Are Social report.

TikTok hopes that optimized targeting methods will help SMBs gain exposure with new audiences.