Topic | social media

After facing negative backlash for its provocative digital promotion, Kraft Macaroni and Cheese removes its attempt at lightening the mood.

We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.

How social media monitoring can be used to drive business decisions for brands.

What some agency folks have to say about the potential sale of TikTok and what that means for marketers.

Following are examples of how Mars' candy brands are communicating with consumers during the pandemic.

Useful insights for social media marketers from a July Hootsuite and We Are Social report.

TikTok hopes that optimized targeting methods will help SMBs gain exposure with new audiences.

The Facebook boycott for its policy toward hate speech has inspired other brands, like Pernod Ricard, to take a more proactive approach.

How companies can use social platforms to communicate with customers during the pandemic.

A growing number of brands have paused advertising spend on Facebook at least for the month July in support of the #StopHateForProfit campaign.