Topic | social media

A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.

Five types of Instagram posts businesses can use to boost engagement.

Insights and proven tactics relating to social platforms such as TikTok, Pinterest and Clubhouse.

Forty-five percent of the surveyed executives anticipated that their social media marketing budgets will increase significantly over the next three years.

To avoid controversy associated with negative brand perception, brands can take a proactive approach and consider the following.

How brands can develop benchmarks for metrics on Facebook as the cost of CPMs continue to rise.

Before establishing a presence on a new social media platform, brands should consider the organization's business goals, bandwidth and audience.

After facing negative backlash for its provocative digital promotion, Kraft Macaroni and Cheese removes its attempt at lightening the mood.

We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.

How social media monitoring can be used to drive business decisions for brands.