Topic | Shopper Marketing

Beauty brands like Estée Lauder are using livestreaming and new tech to reach new consumers and drive conversions.

L'Oréal's Lubomira Rochet on how the shopping experience in the beauty industry is reinventing itself--plus digital shopping trends in 2021.

New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.

COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.

Consumer grocery shopping habits can shift with the wind. This new report from Acosta uncovered why, how and when consumers shop.