How Rothy’s Used Shopify and Pinterest to Scale Digital Advertising
Read how fashion brand Rothy’s tapped Shopify’s partnership with Pinterest to sell its products and scale its digital advertising.
Topic | Shopper Marketing
Estée Lauder Enhances Shopping Experience With Livestreaming, New Tech
Beauty brands like Estée Lauder are using livestreaming and new tech to reach new consumers and drive conversions.
l’Oréal Chief Digital Officer Talks 2021 Digital Marketing Trends
L'Oréal's Lubomira Rochet on how the shopping experience in the beauty industry is reinventing itself--plus digital shopping trends in 2021.
McKinsey Report: Navigating New Shopping Behaviors for Holiday Season During Pandemic
New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.
Shopper Marketing in the Age of COVID: Great Changes, Great Opportunities
COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.
How and Why Americans Grocery Shop
Consumer grocery shopping habits can shift with the wind. This new report from Acosta uncovered why, how and when consumers shop.
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