Ghirardelli Turns Classic S’mores Up a Notch in its First Experiential Sampling Tour
How the brand’s flexible footprint charmed consumers across the country while capturing valuable shopper marketing data.
Topic | Shopper Marketing
Danone NA VP Talks Activia+ Product Launch Within the Wellness Space
How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.
Pinterest Unveils New Ecommerce Tools for Brands
What marketers need to know about Pinterest's new ecommerce features for brands.
Salsify Survey: Sustainability Policies a Key Purchase Driver for Consumers
Key findings from a recent survey of shoppers based in the U.S., UK, Germany and France conducted by Salsify, including the importance of environmental factors when making purchasing decisions.
Pinterest Launches New Social Commerce Features Facilitating Shoppable Video
The platform announced it has added several features to make online shopping easier.
How Rothy’s Used Shopify and Pinterest to Scale Digital Advertising
Read how fashion brand Rothy’s tapped Shopify’s partnership with Pinterest to sell its products and scale its digital advertising.
Estée Lauder Enhances Shopping Experience With Livestreaming, New Tech
Beauty brands like Estée Lauder are using livestreaming and new tech to reach new consumers and drive conversions.
l’Oréal Chief Digital Officer Talks 2021 Digital Marketing Trends
L'Oréal's Lubomira Rochet on how the shopping experience in the beauty industry is reinventing itself--plus digital shopping trends in 2021.
McKinsey Report: Navigating New Shopping Behaviors for Holiday Season During Pandemic
New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.
Shopper Marketing in the Age of COVID: Great Changes, Great Opportunities
COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.
