Topic | Shopper Marketing

How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.

What marketers need to know about Pinterest's new ecommerce features for brands.

Key findings from a recent survey of shoppers based in the U.S., UK, Germany and France conducted by Salsify, including the importance of environmental factors when making purchasing decisions.

The platform announced it has added several features to make online shopping easier.

Read how fashion brand Rothy’s tapped Shopify’s partnership with Pinterest to sell its products and scale its digital advertising.

Beauty brands like Estée Lauder are using livestreaming and new tech to reach new consumers and drive conversions.

L'Oréal's Lubomira Rochet on how the shopping experience in the beauty industry is reinventing itself--plus digital shopping trends in 2021.

New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.

COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.

Consumer grocery shopping habits can shift with the wind. This new report from Acosta uncovered why, how and when consumers shop.