Roundup: How Brands Approached In-Person Experiences This Holiday Season
Holiday activations from likes of Amazon, KFC, Walmart and others.
Topic | Holiday Marketing
Oracle Research: 52 Percent of Consumers Plan to Start Holiday Shopping Early
Findings, consumer expectations and concerns about the holiday shopping season.
Four Consumer Shopping Trends Shaping Holiday Marketing Strategies
New retail behavior trends are fueling the need for marketers to produce fresh creative for ad campaigns and employ a more flexible, agile approach to audience targeting.
McKinsey Report: Navigating New Shopping Behaviors for Holiday Season During Pandemic
New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.
Producing Winning Holiday Campaigns: Three Strategies for Retail Marketers
Three approaches for producing winning holiday campaigns in this new normal.
From Ugly Sweaters to Snow Globes: 15 Brand Activations This Holiday Season
How 15 brands have approached holiday activations with experiences.
Ecommerce Study: Consumers More Likely to Shop Deal Days During Holiday Season
With a shorter holiday shopping season, consumers are relying more heavily on buying gifts on the major deal days, like Black Friday and Cyber Monday.
The One Gift Santa Can’t Deliver
Holiday marketing is often joyous, but this video from the International Committee of the Red Cross sends an ominous message.
How to Beat the High Cost of Digital Advertising for Black Friday and Beyond
From Black Friday on, advertisers vie for premium inventory, but there’s not always enough inventory to satisfy the demand.
25 Ways to Communicate With Customers at Christmas
By focusing on improving the way people interact with your website, you’ll be able to deliver a better user experience, increase website traffic and grow your business.
