How Aflac’s March Madness Campaign Leveraged In-House Creative and Channel Diversification
The insurance brand now uses its internal content studio to supplement creative and produce campaigns more efficiently.
Topic | Advertising Campaign
Marketers on Fire: Santander Bank CMO Talks US Open Tennis
We spoke with Santander Bank's CMO about its US Open campaign, expansion plans for the future, the importance of leveraging partnerships, and more.
Liquid I.V.’s First National Brand Campaign Taps Legacy Media Channels and Media Mix Modeling
Unilever brand Liquid I.V. has launched its first-ever national branding campaign across TV, OTT and out-of-home media channels.
Brands on Fire: Sperry Footwear Chief Marketing Officer Elizabeth Drori on Building Brand Purpose
A conversation with Sperry's CMO about the evolution of the brand, fashion merchandising strategies, data use cases and more.
Godiva CMO: Marketing Campaign Positions Brand as Both Accessible and Premium
Forget mass versus class. With its new marketing campaign, chocolate company Godiva is touting both.
