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Brands on Fire: GoGo Squeez CMO on Marketing to a Young Adult Demographic
The marketing vision behind GoGo Squeez's latest campaign, including consumer insights, influencer strategy and sustainability initiatives.
The marketing vision behind GoGo Squeez's latest campaign, including consumer insights, influencer strategy and sustainability initiatives.
Read how the WWE and Cricket Wireless chair phone invention came together, according to Cindy Rozier, AVP, Marketing - Brand - Advertising, National Sponsorships, at Cricket Wireless.
As one of the few companies to take an anti-AI stance, Dove has pledged to not use AI-generated imagery to represent women in its advertising.
A look at the Ozempic craze—and what marketing professionals can take away from its wild success.
Highlights of our conversation with Doritos' Head of Global Marketing, who delves into the brand’s segmentation strategy, how the campaign aims to drive local relevance, collaborating with creators, and more.
Highlights from our conversation with Smirnoff’s Senior Global Vice President, Stephanie Jacoby, about the brand's latest global marketing campaign.
How data, customer insights and a collaborative approach led to the success of Discover's latest brand platform.
The insurance brand now uses its internal content studio to supplement creative and produce campaigns more efficiently.
We spoke with Santander Bank's CMO about its US Open campaign, expansion plans for the future, the importance of leveraging partnerships, and more.
Unilever brand Liquid I.V. has launched its first-ever national branding campaign across TV, OTT and out-of-home media channels.