
Liquid I.V.’s First National Brand Campaign Taps Legacy Media Channels and Media Mix Modeling
Unilever brand Liquid I.V. has launched its first-ever national branding campaign across TV, OTT and out-of-home media channels.
Unilever brand Liquid I.V. has launched its first-ever national branding campaign across TV, OTT and out-of-home media channels.
A conversation with Sperry's CMO about the evolution of the brand, fashion merchandising strategies, data use cases and more.
Forget mass versus class. With its new marketing campaign, chocolate company Godiva is touting both.
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