MarTech Archives - Chief Marketer

Wistia State of Video Report: Engagement Down, Content Underpromoted

Forty-three percent of businesses produce at least one marketing video a week, according to video marketing platform Wistia. But they’re not necessarily maximizing the value of their work. That’s just one of the core findings from the company’s 2025 State of Video Report.

MarTech

Wurl Report: CTV Viewership Trends and Shifts in the Advertising Experience

As the connected TV market continues to grow, there are still plenty of opportunities for improvement across the ecosystem that marketers can capitalize on, according to data from Wurl’s March 2025 CTV Trends Report.

CES 2025

Multimodal AI, Gamified Ads, Co-Creation: CES Marketing Takeaways From Deloitte’s Chief Innovation Officer

Deborah Golden, Chief Innovation Officer at Deloitte, provides the most important takeaways from CES 2025 for marketing executives.

MarTech

How Marketers Can Stay Compliant and Effective Amid New Privacy Regulations

Even in regions where data privacy is not yet extensively regulated, marketers who instead build their systems to serve both the consumer and the company will earn the goodwill of their customers while preparing their business for regulations yet to come. Here are four actionable steps marketers can take to do just that.

Marketers on Fire

Marketers on Fire: Three AI Use Cases From Newell Brands’ President of Brand Management and Innovation

How Newell Brands has found success with three AI use cases in customer insights, consumer personas and innovation lead times.

Email

Navigating the FTC’s Click-to-Cancel Rule: What Marketers Need to Know

The FTC’s “click-to-cancel” feature aims to make the subscription cancellation process easier for consumers. Here’s how marketers can meet the new rules while still building trust.

Data Driven ROI

Why Performance Marketers Should Lean Into Brand Marketing

Many performance marketers are questioning whether they can afford to spend on direct-response campaigns to grow or maintain revenue. But for smart performance marketers, it’s not a question of whether to spend or cut. It’s a question of allocation—and of revising the old marketing practice of separating branding and performance campaigns. To get real traction with a more integrated funnel approach, consider these seven steps.