MARTECH | TECHNOLOGY

We spoke with American Express about the DOOH campaign’s interactivity, the brand’s overall Shop Small business strategy, and more.

We spoke with Infillion CMO Laurel Rossi about the strategic marketing goals of the company's Cannes presence, the challenges of marketing a tech brand and how it’s navigating the demise of third-party cookies.

How a unified product platform can help streamline and enhance omnichannel growth.

Levi’s AI chief Katia Walsh discusses applying AI to marketing processes, transforming the 170-year-old company into a digitally-advanced brand, combatting bias in algorithms, and more.

An explainer on first-party, second-party and third-party data.

We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.

How tried-and-true technologies are eliminating friction along the customer journey.

The brand’s new approach to evaluating the efficacy of marketing spend against specific channels.

A look at what data clean rooms accomplish, specific use cases and how companies can get started with implementation.

The effects of programmatic advertising's accelerated growth during the pandemic.