MARTECH | TECHNOLOGY

In light of Apple's new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels.

To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.

Ways in which brand marketers can increase sales and engagement through ecommere.

As brands explore alternatives to third-party cookies, marketers can take a page from the pharmaceutical industry.

Tactics for converting omnichannel shoppers, from AI-based search to live chat to establishing a unified customer view.

Virginia is poised to join California in creating its own data privacy law. Here’s what marketers need to know about the bill.

Automation and AI technology can enhance email marketing campaigns through personalized messaging, market segmentation and retargeting.

Following are ways in which marketers can evaluate emerging alternatives to third-party cookies.

Now that the country has a new president with a decidedly different agenda, here are ways in which the marketing landscape may be affected.

Beauty brands like Estée Lauder are using livestreaming and new tech to reach new consumers and drive conversions.