We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.
How tried-and-true technologies are eliminating friction along the customer journey.
The brand’s new approach to evaluating the efficacy of marketing spend against specific channels.
A look at what data clean rooms accomplish, specific use cases and how companies can get started with implementation.
The effects of programmatic advertising's accelerated growth during the pandemic.
What Google's latest privacy move means for the marketing and mobile advertising communities.
Check out these 12 different programs that successfully conquered Zoom fatigue.
Six trends in programmatic that could shape the year ahead.
The essential requirements for a CDP that are unique to B2B organizations.
What marketers can expect within the media and ad tech industries in the year ahead.
