Virginia Introduces New Privacy Legislation With Consumer Data Protection Act
Virginia is poised to join California in creating its own data privacy law. Here’s what marketers need to know about the bill.
MARTECH | TECHNOLOGY
How AI Can Enhance Email Marketing Campaigns
Automation and AI technology can enhance email marketing campaigns through personalized messaging, market segmentation and retargeting.
Tips for Evaluating Alternative Solutions to Third-Party Cookies
Following are ways in which marketers can evaluate emerging alternatives to third-party cookies.
Data Privacy Legislation in a Biden Administration
Now that the country has a new president with a decidedly different agenda, here are ways in which the marketing landscape may be affected.
Estée Lauder Enhances Shopping Experience With Livestreaming, New Tech
Beauty brands like Estée Lauder are using livestreaming and new tech to reach new consumers and drive conversions.
Chief Marketer Announces the 2021 CM200
An exclusive list of the top 200 brand engagement and experience agencies serving the U.S.
Ecommerce Personalization in 2021: Five Predictions
Five predictions for ecommerce personalization in 2021.
Nielsen Developing Identity Resolution Solution for 2021
Nielsen announced that it’s developing an identity resolution solution to debut in 2021.
What the Consumer Privacy Rights Act Means for Marketers
The CPRA institutes new privacy rights and further defines what constitutes “sensitive personal information,” a phrase referenced in the CCPA.
How Pandora Manages Trove of Historical Data With the Help of ActionIQ’s CDP
Pandora has turned to ActionIQ’s next generation customer data platform to create audience segments on demand.
Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.
