How Retail Marketers Can Use ChatGPT’s Generative AI
How ChatGPT is being applied to product marketing and ecommerce.
MARTECH | TECHNOLOGY
Five Aspects of a Killer Ecommerce Merchandising Strategy
Tips for creating an engaging online shopping experience.
Securing Funding for Martech Solutions: Three Ways to Approach Your CFO
Three key insights for marketing leaders who are seeking approval of technology investments.
Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities
The survey’s key findings, plus recommendations from Gartner on how to maximize the value of your martech investments.
10 Types of Alternative IDs Designed to Replace Third-Party Cookie Attribution
Ten alternative IDs in the marketplace right now, plus the type of attribution they’re best suited for.
Four Ways Artificial Intelligence Can Augment Human Creativity in Marketing
How artificial intelligence can augment—rather than replace—human creativity.
DOOH Campaign From American Express Leverages QR Codes to Support Small Businesses
We spoke with American Express about the DOOH campaign’s interactivity, the brand’s overall Shop Small business strategy, and more.
Marketers on Fire: Infillion CMO Discusses Cannes Activation, Brand Marketing and Third-Party Cookies
We spoke with Infillion CMO Laurel Rossi about the strategic marketing goals of the company's Cannes presence, the challenges of marketing a tech brand and how it’s navigating the demise of third-party cookies.
Using Product Data to Enhance Omnichannel Growth for CPG Brands
How a unified product platform can help streamline and enhance omnichannel growth.
How Levi’s Integrates AI Processes Into Its Marketing and Data Strategies
Levi’s AI chief Katia Walsh discusses applying AI to marketing processes, transforming the 170-year-old company into a digitally-advanced brand, combatting bias in algorithms, and more.
