Ecommerce Marketplaces Versus Social Media: On Owning the Customer Journey
Considerations for brand marketers on using different advertising strategies depending platform or marketplace.
CONSUMER-MARKETING | ACQUISITION
Dave’s Killer Bread Slays the Direct Mail Marketing Kit Craze
How one brand sent mail kits with samples, coupons and a social media call-to-action to a targeted group of loyal fans.
TV Commerce Technology On the Rise During Pandemic
Technology like shoppable TV spots and voice-enabled delivery is getting a fast track during the pandemic.
COVID-Era Tools and Tactics for Marketers to Consider for Hybrid Events
New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.
NFL’s Engages Fans Virtually With Bud Light Cam, Snap Lens and Yahoo Co-Watching App
Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.
Apple Delays IDFA Changes Until Early 2021
Apple has postponed the changes it is making to the use of its mobile ad ID technology until early next year.
Evaluating Advertising Channels in a Post-Ad-ID World: Four Criteria for Marketers
Four criteria that marketers should consider when determining which channels will drive results in a world without digital identifiers.
How to Use Social Media Monitoring to Drive Business Results
How social media monitoring can be used to drive business decisions for brands.
Brands on Fire: Impossible Foods
We discuss the company’s direct-to-consumer ecommerce push, the strategy behind its new patty packages and how it’s leveraging Instagram during the pandemic.
Ecommerce Product Marketing: Three Insights for Creating Content
Three considerations for product marketers when devising content to attract online buyers.
