CONSUMER-MARKETING | ACQUISITION

CM sister pub PRNEWS announced its fourth annual Agency Elite Top 100 earlier this week, which highlights the most innovative PR, marketing and communications firms in the business.

A look back at our recent conversations with CMOs making waves in the industry.

Four ways marketers can adjust their targeting practices to reach underserved demographics more effectively.

Three strategies to keep in mind when scaling a mission-driven business through partnerships.

Anthropologie Global CMO Elizabeth Preis spoke about the clothing brand’s journey toward becoming digitally-proficient, how it’s marketing to younger audiences and the company’s push toward creative diversification.

How data, customer insights and a collaborative approach led to the success of Discover's latest brand platform.

State Farm's Alyson Griffin discuses marketing’s true value, reaching gamers, courting Gen Z audiences and a bit of celebrity gossip.

A solid content-based marketing strategy is emerging as a more viable option for locating and converting high-intent shoppers in a post-cookie world.

Our chat with Jessica Buttimer about the campaign’s strategy, core objectives, distribution channels, technical feats and challenges, as well as the brand’s ideas for next year.

We spoke with Jagher about the brand's multi-phased "Let's Find Us" campaign that examines cell phone overuse.