Avoiding Consumer Backlash: An Approach to Product Reputation Reviews
How internal product reviews done prior to launch can help determine how the marketplace will receive your products.
CONSUMER-MARKETING | ACQUISITION
Four Ways to Improve the Customer Experience Through Subscription Programs
How subscription programs can improve the customer experience.
Considerations for Marketers Launching a Branded Podcast
Before investing in a podcast, brands can determine its potential value by asking these specific questions.
Gap CMO on Connecting With Consumers on an Emotional Level Through Content
How Gap is connecting with consumers by collaborating with culture influencers and optimizing its media mix across the entire marketing funnel.
Marketers on Fire in 2021
Marketing industry heavyweights who caught our eye this year.
Brands on Fire in 2021
Some of the nuggets of wisdom we’ve gathered during the first half of 2021 from brands making moves in the marketplace.
Ecommerce Strategies: How to Make Your Brand’s Digital Shelf Stand Out Online
If you haven’t perfected your ecommerce marketing strategy yet, here are a few tips for creating a compelling digital shelf.
Six Ways Marketers Can Prepare for a Cookie-Less Future
Six steps to ensuring that companies can manage--and thrive--as the industry switches from third-party cookies to first-party data.
Marketers on Fire: Popeyes CMO Bruno Cardinali
We spoke with Popeyes CMO Bruno Cardinali about the brand's new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.
Mobile Marketing Strategies: Four Common Mistakes to Avoid
Considerations for retail marketers when engaging consumers on their mobile devices.
Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.
Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.
