CONSUMER-MARKETING | ACQUISITION

Healthcare and pharma brands are embracing connected TV advertising by capitalizing on its flexibility.

Grey Goose embraces nature themes in its newest ad campaign--and leans into digital marketing and experiences moving forward.

A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.

Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.

Conversations about Juneteenth have increased, but not all companies are observing the holiday yet—or even communicating about it.

Five types of Instagram posts businesses can use to boost engagement.

How a new development strategy enhanced Taco Bell’s relevancy in the marketplace.

The following brands are walking the walk by partnering with organizations making a difference through wellness- and inclusivity-focused initiatives.

It’s Pride month—and the marketing activations have begun to roll in. But not all brands are hitting the mark.

Forget mass versus class. With its new marketing campaign, chocolate company Godiva is touting both.