Topic | Influencer Marketing

What brands should consider when tapping virtual influencers for their campaigns.

A look at a new subset of influencers defying ageist stereotypes and taking social media by storm.

How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.

In-person collaboration, brand ambassador programs and expanded verticals will play a greater role within the influencer marketing space in the year ahead.

The platform announced it has added several features to make online shopping easier.

Throughout the pandemic, we've seen relaxed enforcement of influencer regulations. Nonetheless, brands should remain vigilant.

How Gap is connecting with consumers by collaborating with culture influencers and optimizing its media mix across the entire marketing funnel.

The key strategies HBO employed to create an escape room-inspired, at-home experience that more than delivered on the wow factor.

How Pernod Ricard, Turner Networks and Ally Financial have incorporated influencers into their marketing strategies in more significant ways while in-person engagements have been limited.

The piece covers actionable ways to spot fake influencers on Instagram with the special tool InstaCheck and reveals some hacks businesses can use to detect inauthentic opinion leaders.