Topic | Influencer Marketing

The key strategies HBO employed to create an escape room-inspired, at-home experience that more than delivered on the wow factor.

How Pernod Ricard, Turner Networks and Ally Financial have incorporated influencers into their marketing strategies in more significant ways while in-person engagements have been limited.

Brands have been getting creative through repurposing content, using stock imagery and leaning on influencers for content creation.

A review of U.S influencer marketing enforcement and guidance.

Four CMOs discuss trends in 2020 and what's in store for marketing organizations of the future.

With spend on influencer marketing skyrocketing, marketers can use these five tips to garner more ROI.

The FTC's recent guidelines for influencers provide a guidebook for content creators--but also the marketers who employ them.

Investor's Business Daily CMO John Becker lays out four key steps to creating a successful influencer program.

Instagram began testing the removal of “likes” on its platform in the U.S. last week for select users. Here's what that means for marketers.

Brand executives from Unilever and Southwest Airlines discuss how they are proactively combatting influencer fraud from within their organizations.