Topic | Influencer Marketing

In-person collaboration, brand ambassador programs and expanded verticals will play a greater role within the influencer marketing space in the year ahead.

The platform announced it has added several features to make online shopping easier.

Throughout the pandemic, we've seen relaxed enforcement of influencer regulations. Nonetheless, brands should remain vigilant.

How Gap is connecting with consumers by collaborating with culture influencers and optimizing its media mix across the entire marketing funnel.

The key strategies HBO employed to create an escape room-inspired, at-home experience that more than delivered on the wow factor.

How Pernod Ricard, Turner Networks and Ally Financial have incorporated influencers into their marketing strategies in more significant ways while in-person engagements have been limited.

Brands have been getting creative through repurposing content, using stock imagery and leaning on influencers for content creation.

A review of U.S influencer marketing enforcement and guidance.

Four CMOs discuss trends in 2020 and what's in store for marketing organizations of the future.

With spend on influencer marketing skyrocketing, marketers can use these five tips to garner more ROI.