Search Results for: data

There’s evidence that because direct mail isn’t digital, it makes a significant impact—especially on millennial consumers.

How marketers can prepare for the demise of third-party cookies.

Going forward, B2B marketers need to be leaders within their organizations, according to a forthcoming Forrester report.

Businesses have been investing in TV as the backbone of their marketing budgets for 70 years. Until recently, it was challenging to tell if this investment was justified – but not anymore, says Jessica Daigle, VP of Sales Intelligence, TEGNA.   The advent of smart TVs, automated content recognition (ACR) datasets and streaming TV have changed […]

Apple’s iOS 14.5 update is here. Learn how marketers who continue to leverage Facebook ads can accommodate for this policy change.

Forty-five percent of the surveyed executives anticipated that their social media marketing budgets will increase significantly over the next three years.

How Jägermeister Cold Brew’s programmatic digital out-of-home (DOOH) campaign increased consideration and intent to purchase by 66 percent.

How Artsy ecommerce thrived through a focus on customer experience, lifecycle marketing and audience segmentation in addition to top-of-the-funnel tactics.

To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.

Wireless service Visible was built from the ground up to be fun and approachable. And when looking at its marketing programs, it shows.