Marketers need to be in touch with what customers want now—you can’t be too far behind, but you can’t be too far ahead either.

Connecting on a global level in mobile means having empathy for your international users’ needs.

Marketers have always known intuitively that their work was contributing to sales and now, big data is helping them prove marketing isn’t just a cost center.

Customers have a lot of options online when it comes to shopping. Making a personal connection is one way to differentiate your site and make it a repeat destination.

Today, B2B marketing content needs to be created based on what shoppers want, not what management dictates.

Everyone is the star of their own movie, and personalized URLs (PURLs) are one way to put direct mail prospects’ names in lights.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 10, 2017 Keurig, Wayfair & Ashley Stewart Get Personal Customers have a lot of options online when it comes to shopping. Learn how Keurig, Wayfair and Ashley Stewart are using personal connections to turn their sites…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 9, 2017 PURLs Engage Nationwide and Yodle Direct Mail Recipients Everyone is the star of their own movie, and personalized URLs are one way to put direct mail prospects’ names in lights. Learn how Nationwide and Yodle…

Got B2B knowledge to spare? Don’t miss your opportunity to speak at B2B LeadsCon New York 2017 on August 21 – 23, at the Hilton New York.

Early results of a survey on ABM trends by Scratch and demandDrive show that a little over a third of B2B companies have an ABM program in place, and 17% are in the process of launching one.