Adtech

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  Data & Analytics

  Media and AdTech Trends Marketers Can Expect in 2022

  What marketers can expect within the media and ad tech industries in the year ahead.

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  Acquisition

  Walmart Partners With Trade Desk to Build Demand-Side Advertising Platform

  Walmart is building its own demand-side platform (DSP) for marketers to buy ad inventory.

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  Acquisition

  Google Chrome’s Phase Out of Third-Party Cookies: Implications for Marketers

  What marketers need to know about Google Chrome’s privacy announcement.