online marketing
-
Acquisition
Google Chrome’s Phase Out of Third-Party Cookies: Implications for Marketers
What marketers need to know about Google Chrome’s privacy announcement.
-
Acquisition
Forever 21 and Macy’s Upset Women with Dumb Marketing
Despite all the conversations, insights and education around
marketing to women, some brands still don’t get it. -
Agencies
The Third Wave of Digital Marketing: Embracing the Human Element
Today’s enterprises are standing at the threshold of the third wave of digital marketing, which brings human relationships into the brand experience.
-
Agencies
Tito’s, iRobot and Extreme on Taking Websites Global
Brands looking to take their digital strategies global need to consider all the aspects of localization for their sites.
-
Digital
Website Performance Anxiety—How Does Your User Experience Stack Up?
The marketer’s role has changed significantly in recent years, due largely to the demands of digital business. A decade ago, the idea of marketing teams needing to be overly concerned with IT would have seemed ridiculous. Today, this is the new reality.
-
Agencies
Now See This: The Power of Building Communities Visually
User generated videos, images and memes are a major way brands like Marvel are connecting with fans and building communities online.
-
Agencies
Exclusive Discount Helps Fathead Connect With Military Families
Molly McLeod of Fathead shares how her brand created a targeted campaign to the military community that increased engagement with this segment by 700%.
-
Agencies
Harnessing the Power of Closed-Loop Marketing in 3 Easy Steps
Here’s how to engage in closed-loop marketing by identifying the data that matters in a few basic steps
-
Agencies
Think Beyond Click-Based Metrics
Marketers are too heavily focused on the last interaction they had with their customer and wasting time anticipating the next.
-
Agencies
How Companies Are Marketing with Virtual Reality
Here’s some interesting examples of companies using virtual reality as a marketing tool.
