Customer Acquisition
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Video Marketing
Brands on Fire: Topgolf CMO Geoff Cottrill on the Brand’s Awareness Play, New Creative and International Expansion
We spoke with Cottrill about how the game of golf is changing; Topgolf’s new brand campaign and zany animated spot; the company’s plans for growth; his approach to influencer marketing; and more.
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Digital
Duolingo Taps Organic Marketing Tactics, Media Strategy and Social Investment for Success
The brand’s media strategy, social investment, measurement approach, and more.
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Acquisition
How Interactive Content for B2B Marketing Will Leap Forward with 5G
5G will change the way B2B marketers collaborate, communicate and market their products and services.
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Acquisition
Customer Retention: The Next Frontier for Today’s CMO
Five tips to boost customer retention.
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Agencies
The CPA Equation: What Clients Don’t Always Understand
Many CMOs and agencies want to spend more, and acquire even more customers—while simultaneously expecting their CPA to stay flat, or even go down.
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Agencies
Engaging Financial Customers Through Digital
Digital marketing is a critical component when engaging and retaining customers in the financial services industry, and marketers are working hard to make processes easier for potential customers in the competitive credit card space.
