We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.
CM Weekly October 4, 2020 Marketing moms deserve a shout-out. Wouldn’t you agree? Introducing Chief Marketer’s inaugural “Market Like a Mother” program: an annual showcase of outstanding female marketers who are leading their teams and their families. Because despite this year’s unprecedented challenges, we couldn’t think of a better time to celebrate and recognize the…
The winning strategies that have been highlighted so far this year in our Brands on Fire series.
Profiles of outstanding marketers whose leadership and campaigns are moving the needle for their brands.
We spoke with Russell Stover's VP of Marketing, Kim Yates, about the brand’s involvement in a socially-distanced wedding and marketing during COVID-19.
CM Weekly September 6, 2020 We’re featuring inspiring work this week. Because we all need it, right? It’s a big week for promotional marketers. Chief Marketer editors announced the winners of the 2020 PRO Awards, recognizing excellence in brand activation and promotional marketing, at our first virtual celebration. Click here for full coverage of the…
CM Weekly August 30, 2020 Our Brand on Fire this month is Impossible Foods, a producer of plant-based meat products that launched a new retail product and drive-thru activation this week. We look at the brand’s direct-to-consumer ecommerce push, the strategy behind its new patty packages and how it’s leveraging Instagram during the pandemic. Speaking…
We discuss the company’s direct-to-consumer ecommerce push, the strategy behind its new patty packages and how it’s leveraging Instagram during the pandemic.
First Entertainment Credit Union CMO Amondo Redmond discusses an NBA sponsorship, pivoting during the COVID era and providing programs for the LA community.
CM Weekly August 9, 2020 TikTok is in the news… again. President Trump threatens to ban it, Microsoft explores purchasing it and Facebook launches a short-form video tool to compete with it. These events got us thinking about data privacy—and content creation. Take a new study from IAB. In an effort to gain more control…