Search Results for: influencers
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Acquisition
10 Ways to Foster LGBTQ and SOGI Inclusivity at Events
Inclusive event planning is good event planning—it’s thinking about the seemingly
small details that can make a big difference in how a guest experiences your event. -
Acquisition
Instagram Users Can Now Shop on the Spot
Instagram Checkout is the latest digital shopping service in
the battle for eyeballs and dollars.Tagged in: -
Acquisition
Acura Challenge Enlists ESPN Host and Sports Commentator
Acura is jumping into March Madness with an online challenge to
show off its “super handling” all-wheel drive technology. -
MarTech
Five Ways to Use Text Analysis
Text analysis helping transform digital marketing strategies.
Here’s five ways it can help your team.Tagged in: -
Acquisition
Micro-, Nano-Influencers Elbow Celebs Out of the Spotlight
Marketers are turning to influencers with smaller audiences where brands can take a
more thoughtful and nuanced approached to connect with those audiences. -
Email
B2B Email: Customers Crave Curated and Customized Content
In a world where Amazon, Netflix and Spotify serves up content that feels
handpicked, B2B email can no longer be the realm of batch and blast.Tagged in: -
Engagement
Proving Influencer Marketing ROI in a Fake Follower World
Gone are the days where total follower count is synonymous with
influencer marketing success. Read what metrics really matter.Tagged in: -
Demand Gen
The Benefits of NOT Marketing to Certain Customers
Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.
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Profiles & Campaigns
TD Garden Takeover Shines Light on SunBug Solar
Small business SunBug Solar got big time marketing exposure
with an advertising takeover of Boston’s TD Garden.Tagged in: -
Digital
The Evolution of Search: 3 Things to Know in 2019
ComScore projects that 50 percent of all queries will be voice searches by 2020.
Here are three search trends to watch to get noticed in 2019.