Search Results for: content marketing
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MarTech
Chatbots from Czech to Chinese (And Everywhere in Between)
Chatbot frameworks have simplified the creation and deployment of AI tools, but implementers struggle to extend success beyond single languages.
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Acquisition
How to Make Micro-Moment Magic
So how can brands develop engaging, viral-worthy micro-moments? While creativity should never be underestimated, here are a few considerations that can add some extra magic.
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Data & Analytics
3 Reasons Marketing Data is the DNA of Engagement
Marketers to realize that humans need data as much as data needs humans. Here’s why.
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Profiles & Campaigns
First Data Focuses on Employee Engagement for Money Network
A multichannel content marketing campaign for a large retail customer helped First Data encourage employee use of its Money Network payroll solution.
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Events
Experiential Strategy Helps Boston Magazine Engage Readers
From burgers to snowmageddon, events and experiential marketing help Boston Magazine create engagement for partners with readers.
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Email
Tips from Grammarly on Creating a Flagship Email Product
Drew Price of Grammarly offers tips for creating an engaging flagship email marketing product for your brand.
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Profiles & Campaigns
Filling the Glass: Lord Hobo Brewing Creates New B2B Content Strategy
Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to track when it comes to tracking success: Are we selling more beer?
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Acquisition
Victoria’s Secret Unleashes New Pink Loyalty Program on Chicago
The Chicago events set the stage for a multi-city bus tour to promote
the new PINK Nation loyalty program and enhanced app. -
Agencies
15 Ways to Trim Marketing Budgets
Do more with less—that’s been the edict for agencies and in-house
marketing directors alike turning up the pressure to maximize every dollar.Tagged in: -
Profiles & Campaigns
Volvo Ocean Race is Experential Showcase for HCL
A partnership with the Volvo Ocean Race helps HCL Technologies showcase the brand’s capabilities and build customer relationships.