3 Ways to Automatically Reduce Customer Churn
Customer churn stands in the way of growing your business. How do you battle it?
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Chief Marketer Tech Talk 2-21-17
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 21, 2017 Why Marketers Should Put on Wearables Millennials are 55% more likely than older Americans to own wearables, and marketers need to be ready to reach this audience on the go. More… SPONSORED BY: PRO…
Bud Light to You: Let’s be Friends … for at Least 10 Years
This summer, the Bud Light friends platform will roll with a full-on activation in sports, music and elsewhere. Bud Light VP Alexander Lambrecht fills us in.
Marriott’s Mobile Strategy Rings up $1.7 Billion Bookings Annually
Marketers are working hard to figure out mobile apps. Take a few lessons from Marriott, which now generates 60% of its traffic from mobile.
CM This Week 2/17/17
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 17, 2017 The Adult Happy Meal: Burgers, Beers & a Feather Duster Brands can dish up some zany promos, but the Burger King Adult Meal hits the list of hmmm … wonder what kind of rumble…
Chief Business Marketer (2/16/17)
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 16, 2017 Exclusive B2B Lead Gen Survey What are the best sources of leads? What the the biggest issues in lead attribution? In Chief Marketer’s exclusive B2B Lead Gen Survey, learn the challenges B2B marketers are facing—and the…
B2B Marketers May Increase Branding Spend: Report
Despite an increased focus on storytelling and content marketing, a significant number of B2B companies are looking to increase their branding budgets.
Nestlé Toll House Bakes Personalization into its Baking Web Site
Marketing manager Heather Green lays out its initiative to personalize customer experiences at VeryBestBaking.com. The results are sweet.
Five Ways Agencies Can Prove Their Value
To charge a premium rate for high-quality services, agencies must position themselves in a way that makes it obvious to clients why their services are so valuable.
Hyundai CMO Dean Evans on its All-American NFL Sponsorship
Hyundai CMO Dean Evans discusses its groundbreaking commercial, on-site activation and strategy around its deal with the National Football League.