Direct Mail

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  Video Marketing

  Brands on Fire: FreshDirect

  We spoke with FreshDirect’s CMO about its latest video series, brand awareness goals, the unique challenges of direct-to-consumer marketing and the company’s omnichannel approach.

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  Direct Marketing | Print

  Eight Ways to Enhance Your Direct Mail Campaign

  Additional elements of a mailing campaign to consider that go beyond the typical attributes.

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  Demand Gen

  HBO Max Delivers Premium Unboxing Experience to Influencers and Superfans for ‘The Nevers’

  The key strategies HBO employed to create an escape room-inspired, at-home experience that more than delivered on the wow factor.

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  Direct Marketing | Print

  Direct Mail Improves Multichannel Mix: Report

  Direct mail ROI goes up by nearly 63 percent when the tactic is used as
  part of an integrated marketing campaign, according to new research.

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  Direct Marketing | Print

  Thomson Reuters Gets Attention With Dimensional Direct Mail

  Thomson Reuters is using direct mail to creatively engage tax professionals and start conversations.

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  Direct Marketing | Print

  Direct Mail: 7 Tips for Making the Most of the Post

  Direct mail can be an expensive channel, but when done right it drives
  significant engagement at multiple points in the marketing funnel.

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  Direct Marketing | Print

  7 Tips for Better Direct Mail

  If you’re looking for a multichannel lift, consider adding direct mail
  to your marketing mix. Here’s 7 tips to get you started.

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  Direct Marketing | Print

  Direct Mail Helps EyeMed Get Seen By Prospects

  EyeMed is one of many brands turning to the old school tactic of direct mail to engage modern B2B buyers.

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  Direct Marketing | Print

  Using Offline Data to Power Programmatic Advertising

  Marketers can leverage the same data they use for direct mail to create
  programmatic digital, including addressable geo-fencing.

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  Direct Marketing | Print

  Direct Mail Is About Data, Not Being Pretty

  Direct mail may not be the newest trick in marketers’ arsenal, but when used properly, it can be one of the most effective, says Gorton Brott.