Georgina Flores, vice president of product marketing for Allstate, talks about the importance of social media and how it markets Worth Telling consumer events.

Here are 10 simple SEO tips to follow to ensure your website stays on page one after you throw the switch on a new site redesign.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 2, 2017 ABM Helps Engage B2B Buyers Early results of a survey on ABM trends by Scratch and demandDrive show that a little over a third of B2B companies have an ABM program in place, and 17%…

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, sports fans.

Niharika Shah, vice president and head of brand marketing and advertising at Prudential, on why, and how, its long-time in-house agency works.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 28, 2017 Allstate Revamps "Worth Telling" Content Marketing Campaign Georgina Flores, vice president of product marketing for Allstate, talks about the importance of social media and how it markets Worth Telling consumer events supporting Black History Month.…

Takes a few lessons from brands like Califia Farms, the Paris Opera Ballet and Staples to learn actionable tips on how to use Instagram.

Content targeted to specific tech and industrial segments helps IEEE GlobalSpec's Engineering360 reach millennial engineers.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 24, 2017 Small Fish in a Big Pond? Tips to Crush the Competition You a challenger brand? Here are four smart tips to move in on the competition that identify what to do and how to…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 23, 2017 Relevant Content Helps Engineering360 Target Millennials Content targeted to specific tech and industrial segments helps IEEE GlobalSpec's Engineering360 reach millennial engineers. Learn how the portal is helping manufacturers connect with target audiences.  More… SPONSORED BY:…