Search Results for: content marketing

Marketers to realize that humans need data as much as data needs humans. Here’s why.

A multichannel content marketing campaign for a large retail customer helped First Data encourage employee use of its Money Network payroll solution.

From burgers to snowmageddon, events and experiential marketing help Boston Magazine create engagement for partners with readers.

Drew Price of Grammarly offers tips for creating an engaging flagship email marketing product for your brand.

Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to track when it comes to tracking success: Are we selling more beer?

The Chicago events set the stage for a multi-city bus tour to promote
the new PINK Nation loyalty program and enhanced app.

Do more with less—that’s been the edict for agencies and in-house
marketing directors alike turning up the pressure to maximize every dollar.

A partnership with the Volvo Ocean Race helps HCL Technologies showcase the brand’s capabilities and build customer relationships.

As influencer marketing has modernized so too has the ways in
which marketers can capitalize on influencer’s powerful draw.

Lessons from Diet Coke, State Farm and The Vitamin Shoppe on the art of modern influencer marketing—plus tips on how to prep contracts, create content and measure ROI.