Agencies Archives - Page 33 of 1932

How Charlotte Tilbury Tapped AI Marketing Tools to Boost Customer Acquisition

How the brand increased conversion rates by taking upper-funnel data into account.

CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley

We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.

MarTech

How Display Ads and QR Codes Are Upping Brands’ Digital Advertising Game

How tried-and-true technologies are eliminating friction along the customer journey.

Digital

Solutions for Retail Marketers Amid Delivery Failures and Supply Chain Disruption

Challenges faced by retail marketers due to supply chain disruption–plus research about consumer preferences.

Data Driven ROI

The Road to the C-Suite: Top Qualities That Marketers Should Master

Insights from chief marketing officers Amy Summy of Labcorp, John Sheldon of SmileDirectClub and Lisa Stockmon of Banfield Pet Hospital.

Loyalty Marketing

Noodles & Company Revamps Its Loyalty Program for First-Party Data Collection

How the company transitioned to a points-based loyalty offering for customers.

Engagement

Hendrick’s Gin Activates an Underwater Fantasy World Spa Activation

Hendrick’s Gin’s multisensory, underwater spa experience in New York City featured plenty of the peculiar.

Demand Gen

Marketers on Fire: Labcorp CMO Amy Summy

We spoke with Amy Summy, Labcorp’s first CMO, about its new campaign, how its purpose has evolved and the company’s strategy for growth.

Events

Kind Snacks Pops Up a Secret Farmers Market in New York City

A recent brand activation from Kind Snacks expected 500 attendees for its secret farmers market pop-up. Here’s what happened when 8,000 showed up.

Digital

How Land O’Lakes Tapped First-Party Data Sets to Power a Personalization Program

How the brand is converting customers with smarter data management.