HOME | -> | Consumer Marketing | -> | Data Driven ROI | -> | Noodles & Company Revamps Its Loyalty Program for First-Party Data Collection |
More

How Charlotte Tilbury Tapped AI Marketing Tools to Boost Customer Acquisition

The Road to the C-Suite: Top Qualities That Marketers Should Master

Danone NA VP Talks Activia+ Product Launch Within the Wellness Space

The Weather Company on Reducing In-App Advertising and Prioritizing Subscription Model With AI

How the Marketing Industry Can Navigate Supply Chain Issues

Three Ways DTC Brands Can Diversify Spend Beyond Social Media

Top Women in Marketing Winners Announced

Four Ways to Improve the Customer Experience Through Subscription Programs

How Scopely’s CMO Uses Story-Driven Creative to Enhance Performance Marketing

Marketers on Fire in 2021

Brands on Fire in 2021

Brands on Fire: IKEA

Study: Non-Tiered Loyalty Programs Are More Profitable Than Expected

Post-Pandemic, Trust Is Even More Important in Buying Decisions

Marketers on Fire: Randi Stipes, CMO of IBM’s Watson Advertising and Weather

Apple’s App Tracking Transparency Update and Email Marketing

AB InBev Leans Into Content Creation Across its Portfolio of Global Brands

Rethinking KPIs and Campaign Measurement in a Post-Cookie World

McDonald’s, Burger King, Maybelline: Loyalty and Reward Programs for the COVID Era

Wisconsin Cheese Gets Personal With Virtual SXSW Sampling Event

How Blink Fitness Engaged its Membership During the Pandemic

Solutions for Marketers’ Consumer Data and Privacy-Focused Pain Points

How Wyndham Hotels Applied Customer Insights to Adjust Marketing Spend

Nielsen Developing Identity Resolution Solution for 2021
Click here to to view the full list of the 2022 winners!