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Liquid I.V.’s First National Brand Campaign Taps Legacy Media Channels and Media Mix Modeling

Metaverse Marketing: Five Issues for Brands to Consider

Google Postpones Third-Party Cookie Phase-Out to Late 2024

Checklist: 13 Elements to Build an Effective Media Monetization Strategy

Four Chief Marketers Dish on Challenges and Opportunities Within Their Businesses

Using Product Data to Enhance Omnichannel Growth for CPG Brands

Marketers on Fire: Patricia Corsi, Global Chief Marketing & Digital Officer, Bayer Consumer Health

CDPA, CPRA, CPA and Onward: How Marketers Can Prepare For New State Privacy Laws

Brands on Fire: A Chat With Boardroom CMO Sarah Flynn

How The New York Times’ Data Strategy Enables a Full View of the Customer Journey

First-Party, Second-Party and Third-Party Data Defined

Marketers on Fire in 2022

How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers

Fears of Inflation Inspire Increase in Buy-Now-Pay-Later Consumer Transactions

Considerations and Caveats for Marketers Tapping Virtual Influencers for the Metaverse

Marketers on Fire: Drone Racing League CMO Anne Marie Gianutsos on Social Engagement, U.S. Air Force Partnership and the Metaverse

A Roadmap for Amazon Marketing Investment

Tips for Formulating Social Media Marketing KPIs

How Charlotte Tilbury Tapped AI Marketing Tools to Boost Customer Acquisition

CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley

The Road to the C-Suite: Top Qualities That Marketers Should Master

Stop & Shop’s Ecommerce-Focused First-Party Data Strategy

Marketers on Fire: Labcorp CMO Amy Summy

Yahoo’s Stephanie Gutnik on the Return of Digital Out of Home Advertising
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