Hendrick’s Gin Activates an Underwater Fantasy World Spa Activation

Posted on by Chief Marketer Staff

Hendrick’s Gin’s recently activated a multisensory, underwater spa experience in New York City. The event, according to a piece in Event Marketer, featured calming ocean sounds, aromatherapy, a mermaid sea sponge scrub and, true to the brand’s penchant for the peculiar, a plethora of odd sea creature characters.

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