HOME | -> | Consumer Marketing | -> | Acquisition | -> | How Charlotte Tilbury Tapped AI Marketing Tools to Boost Customer Acquisition |
More

How to Create a CRM Strategy Roadmap

Marketers on Fire: Homedics CMO Kristen D’Arcy

How Budweiser’s World Cup Campaign Supports First-Party Data Collection

General Motors Partners With NBCU, Advances First-Party Data Strategy

Twilio Survey: Top Consumer Pain Points When Dealing With Customer Support

How Tide’s Laundromat Franchising Business Gives It a Competitive Data Edge

Liquid I.V.’s First National Brand Campaign Taps Legacy Media Channels and Media Mix Modeling

Google Postpones Third-Party Cookie Phase-Out to Late 2024

Four Chief Marketers Dish on Challenges and Opportunities Within Their Businesses

Using Product Data to Enhance Omnichannel Growth for CPG Brands

It’s Business—And It’s Personal: CDK Global CMO on Delivering Omnichannel Marketing

Listen Up: Five Audio-Centric Experiences From FX, Valspar, Mercedes-Benz

CDPA, CPRA, CPA and Onward: How Marketers Can Prepare For New State Privacy Laws

Brands on Fire: A Chat With Boardroom CMO Sarah Flynn

How The New York Times’ Data Strategy Enables a Full View of the Customer Journey

First-Party, Second-Party and Third-Party Data Defined

How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers

Fears of Inflation Inspire Increase in Buy-Now-Pay-Later Consumer Transactions

Marketers on Fire: Drone Racing League CMO Anne Marie Gianutsos on Social Engagement, U.S. Air Force Partnership and the Metaverse

A Roadmap for Amazon Marketing Investment

CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley

Solutions for Retail Marketers Amid Delivery Failures and Supply Chain Disruption

The Road to the C-Suite: Top Qualities That Marketers Should Master

Stop & Shop’s Ecommerce-Focused First-Party Data Strategy
Click here to view the 2023 winners!