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A Roadmap for Amazon Marketing Investment

A Roadmap for Amazon Marketing Investment

Posted on May 13, 2022 by Chief Marketer Staff

A sound investment strategy for retailers that market on Amazon requires allocating budgets at various phases of business development to support everything from branding and packaging to testing new marketing tools to synchronizing business departments. Multichannel Merchant provides a roadmap for Amazon marketing investment for brands during the beginning, middle and developed business stages.

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