Loyalty Marketing Archives

How Brands Can Build Trust and Loyalty Through Customer Engagement

It may be challenging to satisfy every buyer, but good customer service helps a brand keep its promises and increases trust. Here are some ways to build trust with your target audience.

Events

Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers

We spoke with ~Pourri CMO Shawn Patel about its SXSW success, the brand’s marketing journey, his strategy for growth, and building a digital community.

Demand Gen

How Three Brands are Using OOH to Amplify Gamification Strategies

While not “new,” out of home (OOH) is increasingly becoming a channel of choice for brands looking to amplify their gamification efforts. Here are three real-world examples.

Acquisition

Marketers on Fire Roundup: CMOs at MetLife, Dickies, Walgreens, UScellular and Anywhere Real Estate

A look back at our recent conversations with CMOs making waves in the industry.

Loyalty Marketing

Peet’s Coffee Brand VP on Leveraging Consumer ‘Disloyalty’ and an Appreciation for Craft

Our chat with Jessica Buttimer about the campaign’s strategy, core objectives, distribution channels, technical feats and challenges, as well as the brand’s ideas for next year.

Demand Gen

PRO Awards Judges Panel on Promotional Marketing Best Practices and Trends

Chief Marketer’s PRO Awards judges panel provided insights on promotional marketing programs, best practices and brands making waves in the marketplace.

Digital

Duolingo Taps Organic Marketing Tactics, Media Strategy and Social Investment for Success

The brand’s media strategy, social investment, measurement approach, and more.

Loyalty Marketing

How to Assess the Effectiveness of Your Loyalty Program

Five steps to increasing brand loyalty and love.

Marketers on Fire

Marketers on Fire: Walgreens CMO Linh Peters

We spoke with Walgreens CMO Linh Peters about the brand’s largest promotional event, recent pivot to healthcare messaging, launching loyalty programs and more.

Loyalty Marketing

Five Ways to Level-Up Marketing for Subscription-Based Businesses

Five takeaways for businesses that rely on subscriptions as a key source of revenue.