Branding/Marketing
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AI
Generative AI Shopping Tool Alby Leads to Conversions and Better SEO for PlushBeds
After implementing a genAI shopping tool, mattress brand PlushBeds experienced increased conversions and better SEO rankings.
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ROI | Metrics
Forrester to B2B Marketers: Nine Ways to Plan and Prioritize Amid Uncertainty
In lieu of reacting in a knee-jerk fashion to each perceived threat, Forrester suggests the following advice for B2B marketers.
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Branding/Marketing
PR Roundup: Blue Origin Promo Criticism, Omnicom Falls Short, Sponsoring a Team That ‘Sucks’
This week’s PR Roundup features a look at the conversation surrounding the Blue Origin celebrity flight—positive AND negative, what Omnicom coming up short on first quarter revenue means for the PR industry, and a new lollipop brand’s campaign to encourage people to “suck at something.”
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Branding/Marketing
Celebrating the 2025 PRNEWS Top Women Honorees
This impressive group of Top Women in PR represents the best of what the PR and communications world has to offer—navigating brands through crises, opening new markets, reaching fresh audiences, and lifting up the next generation of pros.
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Branding/Marketing
Six Winning Experiential Strategies at the 2025 NCAA Women’s Final Four
How brands appealed to the wide spectrum of attendees and stood out among a sea of basketball courts and hoops games.
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AI
How Oatly Uses Its Packaging and Creative to Stay Original
Swedish oat milk brand Oatly, known for its original, animated packaging and irreverent copy, is taking a wait-and-see approach, trying to “stay fresh” and largely skipping ChatGPT in an effort to avoid “watered down” content.
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AI
Retail Marketing Trends From Shoptalk: AI, Retail Media, Agility
Takeaways from the Shoptalk conference content include: AI is a must have; CMOs need to prioritize retail media; and an agile organization is required to pivot quickly.
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Branding/Marketing
Money Transfer Firm Wise Strives to ‘Calm the Chaos’ in First U.S. B2B Campaign
London-based Wise, which facilitates global money transfers for individuals and businesses alike, targets SMBs in the U.S. with a mural campaign.
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Branding/Marketing
PR Roundup: Ford’s Ad Campaign Offering ‘Employee Pricing’, Brands’ DEI and Sustainability Comms Ranked Globally
This week’s PR Roundup looks at Ford Motor Company’s marketing campaign introducing “employee pricing” discounts amid auto tariffs and a report that ranks the DEI and sustainability communications put forth by the world’s most influential brands.
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Marketers on Fire
Marketers on Fire: American Eagle CMO on Kendrick Lamar, Halloween in June and AI Marketing Tools
Craig Brommers, CMO at American Eagle, shares how the brand capitalized on the Super Bowl halftime show when Kendrick Lamar wore flare jeans, plus more marketing insights.
