Branding/Marketing Archives

20 Brand Experiences from Cannes Lions 2025

Multiple brands once again descended upon the Côte d’Azur for Cannes Lions to entertain marketing, advertising and comms professionals with innovative content and technology activations.

Branding/Marketing

Full Court Press: Public Relations Takeaways from Netflix’s “Running Point”

Here are five (spoiler-free!) key communication lessons from “Running Point,” and the real-life Buss family, that PR pros can apply in their day-to-day work.

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Branding/Marketing

PR Roundup: Labubu Mania, Boston U and Alex Cooper Crisis, Authentic Carbs

This week’s PR Roundup looks at the viral social media mania surrounding the Labubu doll, Boston University’s indirect response to “Call Her Daddy” Host Alex Cooper’s sexual harassment allegations and a unique campaign pairing authenticity and carbs.

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Branding/Marketing

Creativity as a Verb: PR’s Role at Cannes Lions 2025

A CMO panel at Cannes Lions 2025 showed that PR is no longer just a channel for amplifying campaigns. PR professionals are part of the creative engine itself—leading ideas, shaping narratives and creating cultural value in real time.

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Branding/Marketing

Survey: Marketers Addressing Tariff Flux with Value Messaging, Pricing Transparency

In response to the continuing changes and uncertainty regarding tariffs, marketers are amending their strategies and tactics, focusing more on highlighting value and cutting spend on non-digital channels.

AI

Twilio Survey: Consumers Want AI to Deliver Service with a Human Touch

More than half (55%) of consumers are tired of hearing about AI, according to Twilio’s 2025 State of Customer Engagement Report. And while they do want the technology to improve their brand experiences, what they want is more high touch than high tech.

Branding/Marketing

A Rancher’s Perspective on Brand Storytelling: CattleCon Collaboration

As a PR practitioner, the job is to build narratives. As a rancher, you live them. For me, authenticity wasn’t a tactic: it was the life I lived before I ever wrote a press release. That intersection has shaped every part of my career—as well as my home life—and it shaped one of the boldest […]

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Branding/Marketing

PR Roundup: CEO Popularity, Wilson from Cast Away is Back, Mattel Studios Launches

This week’s PR Roundup looks at a new study from Morning Consult about CEO popularity and company reputation, Mattel going all in on entertainment with a new TV and film studio, and Wilson, the iconic volleyball, teaching the public about ecology and ocean waste.

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Conversations

Brooks Running CMO on Launching the Brand’s First Lifestyle Shoe Line

As one of the top running brands in the U.S. since the 1970s, Brooks knows its way around a performance running shoe. Some 50 years later, the brand saw an opportunity to enter the lifestyle space and embark on the next phase of its evolution.

Branding/Marketing

How Anti-Trans Sports Bills Are Impacting Corporate Sponsorships and Branding

The impact of anti-trans legislation is far-reaching, even impacting corporate sponsorships and branding, leaving PR professionals wondering how they must shift their approach to reflect the impact on their clients.

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