Retail Marketing

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  Acquisition

  How to Add Meaning and Purpose to Marketing

  Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper
  and the retailer—each play a critical role

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  Agencies

  In Stores, Retailers Get Personal to Fight E-Commerce

  As brick-n-mortar retailers fight e-commerce sprawl, personalized in-store customer experiences are putting shoppers in the mood to buy. Here are eight tips:

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  Agencies

  One Simple Reason Differentiates Wal-Mart from all Others

  This author discusses the one simple reason why both Wal-Mart and Costco fall into the “great” retailer category.