How Retail Marketers Can Use ChatGPT’s Generative AI

Posted on by Chief Marketer Staff

ChatGPT’s generative AI capabilities are spreading through business applications like wildfire—and retail marketing is no exception. A piece in Multichannel Merchant looks at how the tool may be applied to product marketing and ecommerce, plus how fast-fashion brand Shein is taking advantage of the service.

Photo credit: Om siva Prakash on Unsplash


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